When brands reach a certain number of followers, engagement starts to drop. Social media marketing has become not only a fundamental interactive communication channel but also a pillar of distribution for the retail industry. As a key entry point of the online customer journey, many brands use social media to drum up engagement and purchases. Most brands, therefore, try to maximise their follower bases with the idea that the more
As the biggest expense in B2B marketing budgets, events are an integral part of the go-to-market strategy for most companies. While many marketing teams use events, strategies vary widely from company to company. The term “event marketing” is used to describe everything from promoting a huge conference to hosting a customer dinner, making it tough to pin down what event marketing should mean for B2B marketers. To get a better
For years, Major League Baseball used the phrase “this time it counts” to drum up fan interest in the All-Star game. The game may still determine home field advantage in the World Series, but it doesn’t appear the fans care. The numbers are in, and no one watched the 2016 MLB All-Star game. Sports TV Ratings @SportsTVRatings Record-low (by a wide margin) for MLB All-Star Game with 8.707 million viewer
It was an invitation. Written with a spelling mistake or two and from someone I didn’t know. I went close to ignoring it. “I think you are doing a great job with your blog and hope that you can share that with businesses here in New Zealand….Do you have any information on your costs?” The art of creating and publishing online was revealing its promise. I had been creating and
Let’s face it, planning a successful event will never be a stroll in the park. Whether your guest list holds 50 or 500 invites, approaching this process with an open mind to new technologies will only have a positive effect. The industry is quickly developing, and it would be fair to say that pretty much every business can see the value in social media platforms and the power they hold
DeMar DeRozan knew he was never going to leave Toronto, his home away from home. The all-star shooting guard from Compton, Calif., and the Raptors confirmed that he’d re-signed with the team on Thursday, even though he never really tested the free-agent market. DeRozan took only one meeting with only one team, amd that was the Canadian club that drafted him ninth overall in 2009. “I am Toronto,” said DeRozan
By now, most business owners understand that social media must be part of their marketing strategy. Yet, recent research has shown that 95% of small businesses are failing to use social media marketing effectively. Many companies aren’t aware of how to maximize best outcomes and avoid common social media pitfalls that can detract from their efforts. Serial entrepreneur Allison Maslan has created and successfully run 10 different companies, including a
We launched event targeting to provide a fast and easy way to reach a target audience on Twitter that’s actively interested in an event,” says Jay Bavishi, the Marketing Manager at Twitter. “Event targeting gives you the ability to target the Olympics as an entire event or an individual sport throughout the entire Olympic Games.” Twitter has previously posted a best practices guide to event targeting on Twitter. “For brands
As general manager of the NHL’s expansion Las Vegas franchise, George McPhee wants to build a team that will entertain fans in a unique market and bring hockey’s hallowed trophy to the desert sooner rather than later. Named the first GM in franchise history Wednesday, the seasoned McPhee had the deep resume to convince owner Bill Foley to choose him from among seven candidates. Now it’s up to him to
As studios shift more of their precious marketing dollars away from traditional marketing methods and towards digital campaigns, social media is taking on ever greater importance – so what clues did online activity give us about the box office potential of last weekend’s wide releases? Secret Life of Pets (Universal) Forecast: $85 million Actual: $103 million Mike & Dave Need Wedding Dates (20th Century Fox ) Forecast: $14 million Actual: $16
