When it comes to planning social media for events, the most important step is choosing which networks you’ll focus on. It’s better to have a well-developed presence on a few networks than a few lackluster posts on every site. So how can you tell which networks are best for your social media event marketing? The key is to choose a network where you can reach the most potential attendees. That
Manny Pacquiao isn’t ready to give up his night job just yet. Pacquiao, who said before his last fight in April that he would retire, now plans to return to the ring in November against an opponent who has yet to be selected. Promoter Bob Arum said Tuesday that Pacquiao got permission to take a break from his new duties as a senator in the Philippines to take another fight.
Nothing has disrupted the marketing world quite like social media. Today, one person can literally connect with thousands of potential customers and clients with the click of a button. After all, there is a lot to be said for simply interacting with customers. As the CEO of an internet marketing company, I see that social media is the top driver for relationship building and brand engagement. But don’t just take
When Alan Hunter first met Lorenzo Fertitta in 2001, Fertitta shared with him a vision for UFC that would take it to a mass audience. The focus would be on martial arts, not street fighting. Fertitta wanted to position UFC so it would appeal to a network – showing the extreme natural of the sport but emphasizing the traditional forms of martial arts at its core like jiu-jitsu. Photo courtesy of
Tim Duncan never wanted the spotlight, only the trophies. He never wanted the endorsements, only the camaraderie. He never wanted the accolades, only the collective achievement. So when one of the most understated superstars in sports decided to finally call it a career after nearly two decades of excellence, he made the announcement with a 15-foot bank shot and not a boisterous slam dunk. No big news conference. No victory
Social media marketing is a rich and valuable practice for most companies. Countless opportunities, from visibility and reputation to new partnership and employees, are out there for the taking. But most businesses think of social media as existing in only one dimension: one surrounding the corporate brand. In reality, it’s not only possible—but highly advantageous—to leverage the power of personal brands in conjunction with (or instead of) the central corporate
Ultimate Fighting Championship seemed for years to be a curio, a niche sport for those interested in seeing combatants pummel one another in an octagonal cage. But U.F.C. has become a global sports empire — and now commands an eye-popping price tag. The league, which promotes mixed martial arts, is expected to announce as soon as Monday that it has sold itself to a group led by the talent giant
Portugal’s Eder celebrates scoring the game-winning goal during the UEFA EURO 2016 Final match between Portugal and France on Sunday. (Dan Mullan/Getty Images) Portugal’s players crowded around Cristiano Ronaldo as he sat on the turf, but their tearful captain couldn’t withstand the pain of his injury any longer. The Portuguese had to win their first major trophy the hard way on Sunday, stunning France 1-0 after extra time in the
Social media is your most powerful platform, regardless of the industry you happen to operate in. If you want to make a lot of money in a short space of time, become a success on social media. You have 2.3 billion active social media users in the world, which means you have a huge audience to target. This is a lucrative platform, and with the right social media marketing plan
As pop culture and fan conventions have become a billion-dollar business, the biggest and oldest show of them all, San Diego Comic-Con, continues to stand apart. That’s not only because of its size (upwards of 135,000 attendees) and influence (billions of media impressions generated over the weekend), but because of its unique history and mission. Comic-Con began in 1970 as a fan-organized event, and in the 1970s became a 501(c)3
