Venus Williams’ deepest Grand Slam run in a half-dozen years ended one victory short of what would have been yet another Wimbledon title match against her sister Serena. Unable to replicate the sort of turn-back-time performance that carried her to the semifinals at the All England Club, Venus was broken in her first four service games Thursday and lost to No. 4-seeded Angelique Kerber 6-4, 6-4. The 36-year-old Venus was
When marketers think about social media, they mostly regard it as a top-of-the-funnel tool. Specifically, it’s an avenue for communication that’s best used to identify and filter unqualified leads. This is not an unreasonable characterization; social media is a great tool for starting off the conversion funnel. But who’s to say it can’t also be employed as a bottom-of-the-funnel sales tool as well? Social media marketing myths, debunked Many marketing
Today’s marketing strategy is predominantly digital. Tools like multivariate testing and out-of-the box analytics have empowered marketers to make data-driven decisions and quickly adapt to changing market and customer dynamics. Still, 35% of the average B2B marketing budget is allocated to events, which are inherently offline and, thus, hard to digitize. Fortunately, there are now tools available that allow marketers to apply the same principles to event success that are
Cristiano Ronaldo led Portugal into its second European Championship final, scoring with a powerful header and then setting up Nani’s goal soon after in a 2-0 win over Wales on Wednesday. The goals came in the space of three minutes early in the second half in Lyon, helping end Wales’ unlikely run to the semifinals in only its second ever major tournament. Ronaldo equaled Michel Platini’s record of nine goals
For an E-commerce company, online success is everything, especially since the Internet constitutes your primary real estate. To hit a home run on the home front, you’ve to ensure you have all your bases covered, and it can’t be easy with the intense pressure of competing in crowded markets. Social media can make a real difference. An effectively managed social media presence can help you create long-lasting relationships with your
You are probably an expert at staying within your field marketing event budget. But how can you make sure you are getting the most of of that budget? The ultimate goal of your event should be to create and accelerate pipeline for your sales team. That means that your spending should all be directed at accomplishing that goal. Here are seven things you can do make sure get the most
The Toronto Blue Jays will be well-represented at next week’s MLB All-Star Game, as third baseman Josh Donaldson, slugger Edwin Encarnacion and right-hander Marco Estrada were selected to the American League roster on Tuesday. Victoria, B.C.’s Michael Saunders was chosen as one of five candidates for MLB.com’s All-Star Game Final Vote to decide the 34th man for each side, with voting open until 4pm et/1pm pt on Friday. Donaldson, making
Startups have limited funds and limited time to make an impact. When you’re launching a marketing campaign, social media is usually the heart of it because you can easily launch this campaign without spending too much money. But social media is no magic potion. It takes a lot of time and effort to make it work. This guide is going to show you the key things you have to do
Whether it’s the Wimbledon grass or the U.S. Open hard courts, the rallies in the men’s game are basically the same. An analysis of IBM statistics of the past four tennis majors shows that there is almost no difference in the way the points are constructed in the men’s draws at Wimbledon and the U.S. Open. And contrary to popular belief, women now play shorter points than men. Roger Federer,
Russell Westbrook is no longer sharing the NBA marquee in Oklahoma City after the Thunder lost much of their identity when free agent Kevin Durant chose to join the Golden State Warriors on Monday. The Thunder’s focus now has to be primarily on one of the most electrifying players in the NBA who they still have on the roster — at least for now. Westbrook’s future is unclear. He is
