It’s common sense to not post pictures on social media that may convey an irresponsible lifestyle to current or future employers. But there’s a subtler dynamic at play we should consider, especially today, National Camera Day, before we upload that beautiful Hawaiian sunset. What if the pictures we post that show us in a positive light are damaging in their own right? Three years ago, German researchers published a study called
Chief marketing officers nowadays are counting on experiential and event marketing because live brand experiences are more capable of engaging audiences effectively in a big world which is full of digital, sometimes impersonal marketing. The EventTrack 2015 survey, produced by the Event Marketing Institute and Mosaic, an experiential marketing agency, showed that event marketers had an overall yearly rise of 6% in their budgets. In addition, almost 60% of them revealed that their budgets
Michael Phelps is a five-time Olympian. Phelps, who will turn 31 on Thursday, qualified for Rio 2016 with ease on Wednesday at the U.S. Olympic swimming trials in Omaha. The legendary American swimmer posted a 1:54.84 in the 200-meter butterfly to win the event and clinch a spot in the upcoming summer games. Phelps still has two more events remaining at the trials: the 100-meter butterfly and the 200-meter individual medley.
Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant? What’s the next social platform? Which is most powerful: a like, share, retweet, favorite? And, my personal favorite, how can I increase my reach on social media? While these are all fair questions, attempting to grade the social landscape in this manner is counterproductive and missing the greater point. Social media
Advertising your brand through events involves a lot of work. Planning a successful event alone can be a daunting task, but promoting your event to your target audience can be just as challenging. It is not easy, but when successful, you can effectively increase the exposure of your brand while acquiring strong leads from those who attended. With the right strategy, you can effectively market and promote your events through various
As top male golfers continue to drop out, no female golfers have followed suit The LPGA’s top-ranked Lydia Ko is thrilled to attend the Rio Olympics, in contrast to many of the top male pros bowing out, citing the Zika virus. (Elaine Thompson/The Associated Press) When it comes to golfers and their interest in competing at this year’s Olympic Games in Rio de Janeiro, a curious gender divide is
If you feel a bit behind the times when it comes to SEO and social media, I can’t blame you. I read the news every day, adjust my company’s and clients’ strategies regularly and still feel behind. That’s because trends never stay the same for very long, and there are always new ones emerging to challenge the status quo. If you haven’t taken a scrutinizing look at your SEO and social
Rio de Janeiro’s acting governor warned Monday that the Olympic Games could be a ”big failure,” because of budget shortfalls that threaten to compromise security and mobility during the games. In an interview with Rio’s O Globo daily, Francisco Dornelles said the state is still awaiting a 2.9 billion Brazilian real ($860 million) payout from the federal government aimed at shoring up state coffers ahead of the Aug. 5-21 event.
Gary Cahill was lying face down on the field in disbelief. Dele Alli was squatting on the turf with his head in his hands. It was utter humiliation for England. First-time finalist Iceland embarrassed the stars of the Premier League on Monday, dumping them out of the European Championship in the round of 16. And the man who presided over yet another night of English ignominy immediately quit. Roy Hodgson’s
65% of senior marketing executives believe that visual assets are core to how their brand story is communicated. Visual content marketing skyrocketed in the recent years. Brands are looking for ways to enrich their digital storytelling and market their products. Photos, videos and infographics are crucial in bringing experiences to life. According to CMO Council, 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are
