Maher-Jaber-Influencer-Marketing

BrandFIT Inc.

Social Media Engagement, Content Marketing Prove Key in Canada

BrandFIT Inc.

Marketers found website development to be crucial to success, as well Over 80% of marketers in Canada said they conducted social media engagement activities in February 2016, making social engagement the No. 1 digital marketing activity conducted. Research by Ignite Digital reveals that another 80% say they conduct website development activities. Over half of marketers in Canada conducted search engine optimization (SEO) activities; nearly half conducted general search engine marketing

BrandFIT Inc.

Brands get on board with first ever Snapchat community event

BrandFIT Inc.

In the same week we’ve written about why brands should get serious about Snapchat’s ad offerings, influencers from its community – including marketers and brands – have announced they’ll be speaking at the world’s first ever Snapchat event in London this September. While not directly affiliated with Snapchat itself, influencers and large brands are already getting on board with Snaphappen, including Three Mobile as a headline sponsor. Snapchat marketers Carlos

BrandFIT Inc.

NHL chooses Las Vegas for expansion team: report

BrandFIT Inc.

Quebec City passed over A person with direct knowledge of the NHL’s decision says the league has settled on Las Vegas as its choice for expansion, provided organizers can come up with a $500 million US fee. The person spoke Tuesday on condition of anonymity because details have not been released by the league ahead of its Board of Governors meeting on June 22 in Las Vegas. Quebec City was

Contact Inc.

Microsoft, Other Tech Giants Race to Develop Machine Intelligence

Contact Inc.

LinkedIn purchase is latest move to acquire vast stores of data Microsoft Corp.’s $26.2 billion deal to buy LinkedIn Corp. is the latest turn in a race by the software giant and its competitors to mine vast quantities of data—searches, emails, social networks, browsing behavior—for insights that would help their products serve and even anticipate customer needs. Microsoft, Apple Inc. and Alphabet Inc. are moving deeper into using machine learning,

16 Twenty Inc.

5 graphic design hacks for marketers with no design skills

16 Twenty Inc.

Marketers tend to be very creative by nature, but this doesn’t always translate to the kind of creativeness needed to design marketing materials or develop eye-popping websites. While marketers are good at innovating big-picture campaigns, slogans, and ideas, the actual designs are generally reserved for, well, designers. And while you don’t want to let your design team go, there are a few simple things that can enhance your own design

IQ Internet

Microsoft’s LinkedIn purchase speaks volumes about communications

IQ Internet

Microsoft’s offer this week to acquire business social network LinkedIn for $26bn highlights the continued importance of communication platforms in the digital age – as well as the challenges they face. As we describe in our report Digital Economy 2025: The Future of Communications, enabling communication will remain fundamental to the digital service provider (DSP) role, but earning money directly from communications services will continue to be a challenge over the coming

BrandFIT Inc.

Interesting Insights On Millennials And Social Media Marketing

BrandFIT Inc.

It’s no surprise that millennials and social media marketing are a match made in heaven. Millennials primarily use digital channels to help them with their buying decisions. In this post, we break down the most interesting millennial data from a recent report and tell you how to better market to this growing group. Millennials B2B Report Sacunas, Inc. released a report entitled, “The Next Generation of B2B Buyers: How the

BrandFIT Inc.

Heineken announces global partnership with Formula One Management

BrandFIT Inc.

Heineken and Formula One Management (FOM) have reached an agreement for Heineken® to become a Global Partner of Formula 1®. This significant partnership will start this year at the newly renamed Formula 1 Gran Premio Heineken D’Italia 2016, in Monza, and run for a multi-year term. From the 2017 F1® season onwards, Heineken® will be the F1® Event Title Partner of three Formula 1® Grands Prix (GP). It will also

BrandFIT Inc.

Copa America: Mexico takes top spot in Group C

BrandFIT Inc.

By finishing first will avoid quarter-final matchup against favoured Argentina Jesus Manuel “Tecatito” Corona’s goal in the 80th minute gave Mexico a 1-1 tie against Venezuela on Monday night and first place in Group C of the Copa America. Corona had missed several opportunities to score before he took on five defenders before firing off a shot from 10 yards to tie it up and thrill the overwhelmingly pro-Mexico crowd.

BrandFIT Inc.

Why Snapchat’s New On Demand Geo-Filters Are A Game Changer For Media Buying

BrandFIT Inc.

When approaching media today the first question becomes: How can we get users to trust our brand? If they don’t trust the brand they will not trust the media. The efficacy will be shot. Nielsen reports that 92 percent of consumers trust recommendations from friends and family above all other forms of advertising. Social and Influencer marketing prove to be effective largely because they are the closest outlets to that