Social Media Engagement, Content Marketing Prove Key in Canada
Marketers found website development to be crucial to success, as well Over 80% of marketers in Canada said they conducted social media engagement activities in February 2016, making social engagement the No. 1 digital marketing activity conducted. Research by Ignite Digital reveals that another 80% say they conduct website development activities. Over half of marketers in Canada conducted search engine optimization (SEO) activities; nearly half conducted general search engine marketing