Avertising your brand through events involves a lot of work. Planning a successful event alone can be a daunting task, but promoting your event to your target audience can be just as challenging. It is not easy, but when successful, you can effectively increase the exposure of your brand while acquiring strong leads from those who attended. With the right strategy, you can effectively market and promote your events through various

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Crosby wins Conn Smythe A turnaround season for the Pittsburgh Penguins ended with Sidney Crosby once again holding the Stanley Cup. Crosby set up Kris Letang’s go-ahead goal midway through the second period to help the Pittsburgh Penguins win their fourth Stanley Cup in franchise history by beating the San Jose Sharks 3-1 Sunday in Game 6. Brian Dumoulin opened the scoring with a power-play goal and Patric Hornqvist added

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Instagram is proving more attractive to advertising agencies than Twitter, according to a new survey from Strata, a unit of Comcast. A survey of 83 advertising agencies by Strata to discover which social platform their clients preferred for social media campaigns found that Instagram was the most popular. Facebook was the outright favorite, cited by 96%, which was to be expected, followed by YouTube (68%). But, in terms of the

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Last month, Pret a Manger announced the launch of its first meat-free pop up restaurant, which is open in Soho throughout June. However, far from being designed to cater to the needs of the vegetarian community, Pret A Manger’s ‘Little Veggie Pop Up’ is in fact targeted towards meat eaters. The concept is part of a wider campaign to challenge traditional perceptions around vegetarian dishes and promote a new breed of

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Hockey icon was one of most respected, beloved players in history The nickname “Mr. Hockey” said it all. Gordie Howe, widely regarded as the most complete player in the history of the sport, has died at the age of 88. Howe’s health had deteriorated in recent years, and he suffered a series of strokes in the fall of 2014. Howe’s sister Helen Cummine, who lives in Saskatoon, told the CBC that Howe’s son

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What are the smart ways to jump on the influencer marketing bandwagon, including measuring success beyond organic results? How should brands measure success of influencer marketing? Any essential metrics or data points to track? The recent flareup around influencer marketing being overrated really fascinates me. Social media has fundamentally changed the balance of power between customers and brands as peer recommendations play a much larger role in purchase decisions, and

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The Russian government has recognized competitive video-gaming as a sport, opening the door for Russian gamers to apply for sponsorship from the Sports Ministry and get official recognition for their achievements. “Computer sports have been recognized and entered into the first class of the all-Russian registry of sports,” said the Russian Sports Ministry in an announcement June 8. The decision comes into effect within 10 days of publication. This unlocks access

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Chief marketing officers are investing more in event and experiential marketing these days, because live brand experiences are proving their ability to engage audiences effectively in an increasingly noisy world filled with so much digital marketing. However, marketers should focus more on defining their brand culture and aligning their event mission statements around that to differentiate their value proposition and drive attendance in today’s experience economy. According to last year’s

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Social media is no longer just about networking with friends and people. The platform, given its popularity and humongous user base has steadily evolved into a potent marketing tool for many companies. A little bit of creativity blended with quirkiness, zing and boldness on social media can do wonders for any enterprise overnight. Presenting to you some recent campaigns from past year that are examples of how quirky, unique and

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Cultural moments and events bring people together. Social media has changed the way we experience those moments; they unfold prolifically in real time online. Any event can be amplified by live commentary, pictures and videos from attendees. People can engage (or disengage) in the conversation at any time, before, during or after an event. By understanding social media’s ability to amplify an event, businesses can maximize the impact by drawing

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