Rio Olympics biggest concern: local crime

RIO DE JANEIRO — On a recent morning on the shore of Guanabara Bay, 37-year-old Jose Carlos Daniel stood with his fishing pole and discussed his night job as a doorman. “I’m concerned about violence,” he said through a translator. “I’ve seen robberies, fights. I’m not very optimistic about security during the [Olympic] Games.” In the run-up to the Summer Olympic Games, which officially begin Aug. 5, much international attention

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Why Tech Companies Design Products With Their Destruction in Mind

Apple develops a robot to take iPhones apart; firms also design devices with simple disassembly in mind Apple introduced a piece of technology recently that will likely never be used by any consumer. Instead, it kind of cleans up after them: a robot that breaks down iPhones for recycling. The arrival of Liam—a 29-armed robot capable of taking apart 1.2 million iPhones a year—speaks to a big challenge facing tech

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Microsoft brings graphic design to your fingertips with Sprightly

Sprightly is a nifty little application for owners of small businesses or social media managers. The application allows you to use photos in your gallery, and quickly churn out fliers, greeting cards, catalogs, price lists or coupons. The interface is very streamlined, and it is possible to quickly create any of these kinds of content in four to six steps. The application is designed to allow owners of small and micro sized

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Toyota launches global communication platform

Toyota aims to bring greater connectivity to its vehicles throughout the world using a uniform data communications module (DCM) Toyota Motor Corporation (TMC) and KDDI Corporation (KDDI) have partnered to establish a global communications platform. The platform will enable the operation of communications networks throughout the world to support car connectivity. Toyota aims to bring greater connectivity to its vehicles throughout the world. To do so, a broad-reaching, robust communications

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Improve Engagement by Monitoring Social Media Platforms

Engagement is necessary for a successful content marketing campaign. Some marketers see social media as a platform for widening the audience for their content. It’s all about how many “eyeballs” they can get. However, the smart marketer knows that social networking is not a one-way lecture, but a means of building relationships with your target audience. Your goal is to get your readers and followers on social media to take

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4 Reasons Why Food Is Exploding as the Perfect Marketing Medium

Food is inherently nostalgic. We all have memories of dishes that our family cooked or that we ordered at our favorite restaurants growing up, and we are constantly creating new food memories. These memories can be activated by sight or smell, and of course, taste.  A slice of our favorite pizza or a meal at a hot new restaurant can cause a euphoric reaction in people, similar to what one

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The Wait: Cleveland rocks, aches for sports championship

The tire-swallowing potholes are fixed. A few new luxurious hotels dot the skyline. Flowers and trees seem to have sprouted through cement, brightening downtown and making it almost unrecognizable to even the locals. Cleveland, rising once again after decades of decline, is ready to host a party — the Republicans. But before Donald Trump’s expected nomination at the national convention in July, when red, white and blue balloons — and

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Taking An Audience-First Approach To Understanding Today’s Consumers

We’ve been hearing for years now that consumers are overwhelmed with advertisements. There are some reports that suggest individuals can see up to 5,000 advertisements a day. While I’m not sure of the accuracy of this figure, we can all agree that the bombardment of marketing messages is a real thing. The “Ad Blocking Crisis of 2015” didn’t come out of thin air. Because of this outcry from consumers, brands

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7 Reasons to Stop Writing Cold Emails and Throw an Event Instead

Has there ever been a salesperson who closed a million-dollar deal via an outbound email blast? My guess is that the chances this has happened range from slim to none. Author Thom Singer summed it up best in The ABC’s of Networking, when he noted that, “When we shortchange the face-to-face, we shortchange the relationship.” Singer was right, and businesses are following his advice: Despite the proliferation of digital-communication tools

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Warriors dominate Cavaliers with overwhelming offensive performance

Draymond Green takes control with 3-ball in Game 2 The Golden State Warriors are two wins away from becoming back-to-back NBA champions after looking nearly unstoppable against the Cleveland Cavaliers in Game 2 of the NBA Finals. Draymond Green flexed his bulging biceps with big plays on both ends of the floor all night for 28 points, seven rebounds and five assists. The 26-year-old went 5-for-8 from the 3-point line while

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