Since digital advertising became mainstream, if there is one sector that saw a sea change in its media planning, it’s the luxury brands. With social media influencers, independent makeup artists, Instagramers, Youtubers and what not becoming the the new age style icons, it is not unnatural for them to call dibs in the precious ad spends. Now that there are so many channels of communication at the brands’ disposal, the
At a time when so much business and related relationships are conducted online, face-to-face events have never been more popular — a reality underscored by London-based UBM’s $17.6 million acquisition of Joe Pulizzi’s Cleveland-based Content Marketing Institute (CMI) this week. UBM, which made a strategic shift from print and online publishing to events several years ago, bought CMI mainly to gain control of its events, including its yearly content marketing
FOR AN ARENA that will soon play host to more than 17,500 fans nightly, the new Golden 1 Center doesn’t make a huge first impression. Sacramento Kings owner Vivek Ranadive may have likened his team’s new arena to the Roman Colosseum, and it may be a much-needed cultural centerpiece for a city that desperately needs one, but the arena feels almost modest in its proportions. Except for what’s underneath. Construction
Producing “immersive engagement” is rapidly becoming the key to successful content development, according to Noah Wunsch, Director of Business Development, DWNLD at the Engage: NYC Digital Storytelling Conference. Take SnapChat, where every piece of content has immersive profiles; or the boom in gamification, an engagement tool that’s blowing up all over the web; or take polling, an easy way to add your users’ voices to a database. Back in 2010, with the launch of
From Pele to Bobby Orr, many great players have never been captains In the playoffs the spotlight shines brightest on the sports we love. And whether things are going well or not, we often turn to the captain to help us understand why. After all, they lead the team onto the field. They are the ones standing beside the referee during the coin flip, shaking hands prior to kickoff. And, of
If you’re running a venue of any kind, whether it’s ideal for weddings, concerts, professional conferences, or some combination of those events, venue management software is a must. Several options exist to help meet your budget guidelines, but when you’re strapped for cash, it can be hard to justify making the investment. The truth is, investing in the right venue management software can help you save money, making you more
Facebook is the most used social network by businesses for marketing purposes, and 67% of companies plan to further increase their Facebook marketing activities this year, according to recent data from Social Media Examiner. The 2016 Social Media Marketing Industry Report was based on data from a survey conducted in January of 5,086 marketers. Some 65% of survey participants focus primarily on attracting consumers (B2C) and the other 35% primarily
Evgeniia Kolodko, married to Dylan Armstrong, is 1 of 2 Russian athletes named after positive test. Canadian Olympic athlete Dylan Armstrong responded Tuesday to the news that his wife, Russian Olympian Evgeniia Kolodko, has reportedly tested positive for doping. Russia’s public sports channel Match TV reports that 2012 shot put silver medallist Kolodko, 25, and hammer throw gold medallist Tatyana Beloborodova tested positive for prohibited substances from their A samples. Under the rules of the
Let’s face it – hosting an event can be quite hit or miss. You can never be 100% sure how many people are going to turn up, whether everyone is going to enjoy themselves and most importantly whether or not the event is going to be a success and pave the way for future opportunities. On Thursday 19th May Climb Online hosted its first ever event, ‘Do Digital Differently’, at
Microsoft has confirmed it has sold hundreds of tech patents to Chinese smartphone maker Xiaomi, just weeks after selling its phone business, bought from Nokia in 2014. The deal is viewed as beneficial for both sides. Upstart Chinese smartphone maker Xiaomi bought almost 1,500 tech patents from Microsoft as part of a partnership meant to help the Asian firm expand outside its home market. AFP news agency reported the patents
