Luxury Retailer Pirch Taps Design Celebs to Market Its New York Debut
Home Appliance Brand Will Run Campaign Featuring Nate Berkus, Padma Lakshmi Pirch, the high-end home appliance store known for letting its customers take a shower or heat up some eggs on premises, is opening a flagship in New York and it’s debuting a new campaign to spread the word. The retailer, which will open a 32,000 square-foot showroom in SoHo May 21, has tapped celebrities such as Nate Berkus, Padma