New fantasy sports app SportsHero raises $2.4M ahead of planned Australia IPO

SportsHero is a new app that lets sports fans dabble in match predictions and show their skills off against friends and other game-watchers. The app is made by the team behind Singapore-based TradeHero, a virtual trading app backed by more than $10 million from investors, and it launched officially this week. SportsHero is available for iOS and Android and it takes many of the mechanics from inside TradeHero, the service that

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73% of Marketers Set to Increase Their Video Usage on Social Media

As marketers turn to social media platforms to connect with customers, the “2016 Social Media Marketing Industry Report” from Social Media Examiner has found that video content has become an essential part of their strategies. According to the data, about 60 percent of marketers state that they use video in their marketing strategies. Furthermore, 73 percent intend to increase their use of video in the future. Channels such as Periscope and Facebook

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Marketing cloud: Enabling awesome user engagement across channels

Marketing clouds aim to be the end-all — everything your martech heart desires. And to do that, they need to offer the ability to handle just about everything from one centralized platform: advertising; targeting and segmentation; content, email, social media and mobile marketing; analytics and data management; and marketing automation. But too many marketers think they can take their data, drop it into any available platform, and it’ll be smooth sailing

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Sidney Crosby helps Penguins beat Lightning to force Game 7

Tampa Bay looking for 2nd straight Stanley Cup appearance The Pittsburgh Penguins are headed home for Game 7 of the Eastern Conference final. Sidney Crosby had a goal and an assist, and Phil Kessel, Kris Letang, Bryan Rust and Nick Bonino also scored Tuesday night in a 5-2 victory that evened the best-of-seven series at three games. Game 7 is Thursday night, with the Penguins hoping to reach the Stanley

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WhatsApp Arrives As A Desktop Application

“Just like WhatsApp Web, the new desktop app lets you message with friends and family while your phone stays in your pocket.” With more than 1 billion users, WhatsApp just introduced a desktop application, which is simply (and thankfully) an extension of your phone because the app mirrors conversations and messages from your mobile device. In WhatsApp’s announcement, they said, “The new desktop app is available for Windows 8+ and

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The Facebook Vs. YouTube Fight Continues: New Video Ad Formats Arrive On Facebook

“Globally, advertisers that opt-in to the Audience Network can generate approximately 10% more incremental reach than using mobile News Feed alone.” It’s no secret how critical video has become lately in marketing and advertising, and Facebook is one of the biggest proponents of this trend. In fact, they seem to be pushing the trend forward single-handedly. To compete with other video tech companies, such as YouTube, there are two new

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Adobe Spark will unleash your inner graphic designer

I’ve always been jealous of graphic designers. Their ability to transform a few photos and some text into a visually-compelling communication is both an art and a skill. There are plenty of applications around that provide the technical tools needed for great graphic design — starting with Adobe’s own Illustrator — but they are not only painful to learn, but they don’t help if you don’t have the talent to

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5 Influencer Marketing Tactics To Boost Your Brand’s Engagement

“All influencer marketing tactics, such as giveaways, hashtag contests, vlog reviews and blog posts should all be optimized for mobile.” “Influencer marketing is the fastest-growing channel” This was one of many eyebrow-raising findings over at the Tomoson marketing blog. The study makes clear that brands who ignore the power of this innovative strategy do so at the expense of customer acquisition. At its core, influencer marketing is the act of

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Kyle Lowry’s big night helps Raptors even series with Cavaliers

Toronto guard scores game-high 35 points in Game 4 win The Toronto Raptors say they never stopped believing — even when it seemed like no one else did. On a night that marked their most dramatic game of this historic post-season run, the Raptors clawed their way back to even up the NBA Eastern Conference final with a 105-99 victory over Cleveland on Monday. “Someone mentioned that we were in it

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Death Of The Cold Email: How To Use LinkedIn To Reach Decision Makers

“I usually wait at least a week before reaching out and instead use this time to conduct research about them, their role in the organization and how I can be of service to them.” I’ve gotten in touch with executives of the highest levels at some of the largest corporations through LinkedIn. Not by being overly “salesy” or pitchy (or annoying), but by conversational, genuine interactions. If you want to

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