SportsHero is a new app that lets sports fans dabble in match predictions and show their skills off against friends and other game-watchers. The app is made by the team behind Singapore-based TradeHero, a virtual trading app backed by more than $10 million from investors, and it launched officially this week. SportsHero is available for iOS and Android and it takes many of the mechanics from inside TradeHero, the service that

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As marketers turn to social media platforms to connect with customers, the “2016 Social Media Marketing Industry Report” from Social Media Examiner has found that video content has become an essential part of their strategies. According to the data, about 60 percent of marketers state that they use video in their marketing strategies. Furthermore, 73 percent intend to increase their use of video in the future. Channels such as Periscope and Facebook

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Marketing clouds aim to be the end-all — everything your martech heart desires. And to do that, they need to offer the ability to handle just about everything from one centralized platform: advertising; targeting and segmentation; content, email, social media and mobile marketing; analytics and data management; and marketing automation. But too many marketers think they can take their data, drop it into any available platform, and it’ll be smooth sailing

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Tampa Bay looking for 2nd straight Stanley Cup appearance The Pittsburgh Penguins are headed home for Game 7 of the Eastern Conference final. Sidney Crosby had a goal and an assist, and Phil Kessel, Kris Letang, Bryan Rust and Nick Bonino also scored Tuesday night in a 5-2 victory that evened the best-of-seven series at three games. Game 7 is Thursday night, with the Penguins hoping to reach the Stanley

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“All influencer marketing tactics, such as giveaways, hashtag contests, vlog reviews and blog posts should all be optimized for mobile.” “Influencer marketing is the fastest-growing channel” This was one of many eyebrow-raising findings over at the Tomoson marketing blog. The study makes clear that brands who ignore the power of this innovative strategy do so at the expense of customer acquisition. At its core, influencer marketing is the act of

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Toronto guard scores game-high 35 points in Game 4 win The Toronto Raptors say they never stopped believing — even when it seemed like no one else did. On a night that marked their most dramatic game of this historic post-season run, the Raptors clawed their way back to even up the NBA Eastern Conference final with a 105-99 victory over Cleveland on Monday. “Someone mentioned that we were in it

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“I usually wait at least a week before reaching out and instead use this time to conduct research about them, their role in the organization and how I can be of service to them.” I’ve gotten in touch with executives of the highest levels at some of the largest corporations through LinkedIn. Not by being overly “salesy” or pitchy (or annoying), but by conversational, genuine interactions. If you want to

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