Take a look at the total brand mentions made by your target influencers, and analyze the level of engagement you have with them. As a marketer, you’re probably familiar with the impact of influencer marketing on engagement and business performance. However, it’s not easy to take on this method of marketing. There are several influencer marketing challenges that you might face as you get started. In 2015, a report from
The fashion industry is one of the most visible in the world, and this is because you will be constantly inundated with media stories about what is “in” this season and which trends are likely to be appearing in your local stores and malls in the coming months. The marketing and branding strategies of companies involved in the world of fashion are some of the best examples of how an
ESPN kicked off its annual upfront presentation for advertisers Tuesday morning with a live, original performance from two of the stars of the Broadway hit musical Hamilton. This was a hokey way for ESPN to glom onto something popular and impress the easily-impressed media buyers in the audience; it also served as a workable metaphor for the direction in which ESPN would like to head, and like to be seen
Google is expected to dive deeper into virtual reality and artificial intelligence Wednesday during an annual conference that serves as a launching pad for its latest products and innovations. Although Google keeps its plans under wraps until the big event, the conference agenda makes it clear that virtual reality and artificial intelligence, or “machine learning,” will be among the focal points. That has spurred speculation that Google is getting ready to
A new exhibition at the British Library shows punk’s impact on graphic design from record sleeve art to fanzines and T-shirts. The graphic design of the late 70s punk movement is as much part of what we consider ‘Punk’ to be as the music and fashion. Underpinned by the same snarling anti-establishment attitude and DIY ethos, punk art and graphics have a rawness that comes from both the artists and
Although consumers want brands to use social media as a two-way communication channel, the vast majority of businesses aren’t adhering to those desires, according to a study from social media management software provider Sprout Social. On average, businesses send out 23 promotional messages for every one consumer response. Social media is now the No. 1 way consumers interact with businesses. The research revealed that 34.5 percent of consumers turn to social
With the introduction of social media, buying decisions have become somewhat tedious with consistent influxes of ads throughout the web. Consumers are now looking at fellow consumers to inform their purchasing decisions; they now look at each other and at their favourite personalities, who are consolidating massive followings on various social media platforms. It is because of this reason, Lemok Agency believes influencer marketing is the new word of mouth
Some fear joining the Olympics could damage the spirit of certain sports New sports, more variety, better chances for Canada to win medals. The next two Summer Olympics in Rio and Tokyo will feature some significant changes. In Rio, rugby sevens makes its debut, with Canada a strong contender in the women’s competition. There’s also the addition of golf, which could feature strong Canadians in Brooke Henderson, Alena Sharp and
There’s no doubt that for many marketers and decision makers, the allure of crafting a campaign for social media is the cost, or rather the lack thereof. Using social media to market for free is a natural draw for cost-conscious organizations looking to build online awareness for their brand. That said, social networks are businesses, and in looking to turn a profit they’ve built sophisticated ad platforms many advertisers have
Hving a comprehensive digital marketing strategy is key for building a positive reputation online. Digital marketing enables a business to build authority and trust by facilitating interactions with current and potential customers through targeted campaigns. In the small business market in particular, an increasing amount of business owners and managers plan to use digital marketing to share their stories. 70 percent of small businesses plan to implement a digital marketing strategy by 2017 or later,
