In today’s marketing speak, influence can mean a number of different things for advertisers. It can mean influential emotion, content, video or it can relate to an actual person or community who can directly communicate with consumers on behalf of brands. Influencers are the vloggers, bloggers and artists who can manipulate our audiences easily. How can they do this? What does the word ‘influencer’ mean in 2016 and what can
On a Tuesday in late March, Vungle CEO Zain Jaffer arrived disheveled and jetlagged to Microsoft’s developer space in San Francisco. He’d been on an overnight flight from Beijing following an Asian trip for his online advertising start-up. Jaffer returned home early when the opportunity arose for a one-on-one meeting with a key figure at Microsoft: CEO Satya Nadella. He sprinted through the airport to make it downtown in time
Presumptive No. 1 NHL draft pick looks as good as advertised Auston Matthews put forth an impressive curtain-raising performance to his 2016 IIHF World Championship. Unfortunately, most of his United States teammates did not follow his lead. After the Canadians surrendered an early power-play goal to U.S. forward Patrick Maroon, they got to work to score five goals from five different players for a sound 5-1 win at the Yublieyny
A social media byword goes back to Chaucer’s era “This word is revolting and must be purged,” wrote Greg Baumann in the Silicon Valley Business Journal two years ago, in a roundup of “the most loathsome business words in 2014.” The offending jargon? “Influencer.” “It’s fine as applied to people who actually wield influence,” Mr. Baumann complained. “However it has spawned a wannabe army of self-appointed experts who pen too-often
Defending champion Andy Murray reached the quarter-finals of the Madrid Open with an impressive 6-4 6-2 win over 16th seed Gilles Simon of France. Second seed Murray, 28, broke Simon for the first time to take the opening set as part of a five-game winning run. He then broke three times in the second set to complete victory in one hour, 38 minutes. Britain’s Murray will play Czech Tomas Berdych,
The Asian structured products market is undergoing a technological revolution, which promises to smash the orthodox relationships between the buy and sell sides, and overwhelmingly increase the choices available to the end-investor. Leonteq is one firm at the crest of this new wave. The pace of innovation in the Asian structured products market is advancing at breakneck speed. A number of financial technology providers are leading the surge; their mission
Influencer marketing, deemed “the next big thing” by AdWeek, is hitting full stride in 2016. 75% of marketers currently use influencer marketing and 59% of marketing professionals plan to increase influencer budgets in the next 12 months, according to a study by Tomoson. We live in a world where word of mouth marketing holds much more purchase influence than traditional advertising. For example, fewer than 3% of Millennials trust TV
We have a saying at our agency that goes, “Don’t just take brands to the event, make brands the event.” The first time you read it, it can feel like the sort of silly too-clever marketing lyricism that most people roll their eyes at when it comes from anyone but Don Draper. But the truth is, there’s a good deal of sincerity behind it. Today’s consumers — call them millennials,
Not much links Monaco with Leicester City. One is a mostly-unloved ugly concrete urban sprawl that few normal people ever want to visit, and the other is a city in the heart of England. But today they represent all that is wrong with one sport and – at least temporarily– right with another. And the lessons they have for business are profound. First, Leicester. Its soccer team has pulled off
Dropbox users can decide when to keep files in the cloud, and when they need to be downloaded. Dropbox is hoping to change the cloud storage game with their newly announced solution called Project Infinite. The problem Dropbox wants to solve is how professionals manage their files in the cloud and on their local hard drives. Project Infinite‘s goal is to “reimagine how people find, access, and collaborate with large
