When Horizon Community Learning Center began planning their 20th anniversary celebrations several months ago, they knew they needed a new logo for their schools. Instead of hiring an expensive advertising firm, they looked instead to their own students in Graphic Design class. Students spent hours of their free time creating drafts and testing designs before a final look was chosen. “Our logo for the last 20 years and has served
Microsoft’s Geoffrey Colon says planners and brands need to adapt to this new world driven by changes in technology and user behavior. Geoffrey Colon is a communications designer who studies the intersection of marketing, technology, and popular culture. In addition to his work for Microsoft, Colon produces the “Disruptive FM” podcast, which he describes as the “marketing podcast for eccentric minds.” At Digital Now, a conference for association executives produced
If you can get ahead of your competition by embracing these changes and adjusting your strategies accordingly, you’ll reap the rewards in new followers and engagements. Social media never stands still for very long. It’s an evolving creature, driven by technological advancements, corporate competition, expanding horizons of technological features, and the demands of users. As a business, you’ve likely already reaped some benefits of a social media strategy, but how
At events, we use social media to engage with our attendees and to keep the hashtag flowing. Should event social media be a deeper part of the process? A new startup makes the case for social strategizing months before the event. When it comes to event social media, is your association’s problem a lack of planning? Not like planning a couple of weeks out, just to be sure that people are
Heads up, ESPN: Amazon wants to get into sports on the web. The giant retailer, which tried but failed to land a deal to stream live NFL games, wants to stream other sports via its growing web video operation. That’s why it has hired an executive to head up a new sports group: James DeLorenzo started working at the company as head of sports in March, per his LinkedIn bio.
Instagram announced a new algorithm which will affect the order in which you see photos. How will this impact digital marketers who work with social media influencers? Instagram is changing its algorithm. Gone will be the reverse-chronological feed that made it simple to schedule posts for maximum benefit. To replace it, Instagram has decided to use an algorithm-based feed instead. This simple change has the potential to drastically alter the
Explara, the Bangalore based event platform, has launched an Event Performance Marketing to offer various marketing solutions to event organizers. The service will allow organizers to carry digital marketing campaigns through Explara, in return the organizers will pay a percentage of the ticket value as commission. The company mentions that organizers will not need to pay any upfront fees or registrations fees, and that it takes commission only on a
Toronto guard DeMar DeRozan has huge night for home team. DeMar DeRozan and Kyle Lowry spent late Saturday night in an otherwise empty Air Canada Centre arena, with only the red and white T-shirts laid carefully over each seat as their audience. “You just think about that moment, when there’s nobody in the gym with you, with no pressure,” DeRozan said. Sunday, the two who’ve been so instrumental in the
There’s such a thing as being too popular. It turns out that once a social media influencer reaches a critical mass of followers, audience engagement actually begins to decrease. A survey of 2 million social media influencers by influencer marketing platform Markerly showed that for unpaid posts, Instagram influencers with fewer than 1,000 followers have a like rate of about 8 percent, while those with 1,000 to 10,000 followers have a like rate of
Events management is an integral part of the marketing mix. If you are handling a brand, every marketing activity should be aligned with your over-all marketing strategy. It is also imperative that you know who, and where your target audience is. Events are a good channel to strengthen your brand, but how do you know that you are doing it right? Here are four tips to successful events marketing: Identify Your Event
