Some team’s pitchers and catchers report to spring training today, effectively bringing about the end of winter, as every baseball fan knows. Ever since the World Series ended in November, the countdown has been on, and “How many days until pitchers and catchers?” is the question that asks how long it is until that first sign of spring. It’s a tease, of course, because nobody gets to watch any actual baseball for
Each year billions of dollars are spent on events by marketers hoping to engage with event attendees in a meaningful way. According to the CMO Council, about 14% of total marketing budgets went to live events last year, and other reports suggest that this number will only increase in 2016. While many marketers and event organizers have a rough understanding of what works and what doesn’t work when organizing an
10. Mobile – you can no longer bury your head in the sand For much of the past 5 years, I’ve been one of those marketers burying my head in the sand when it comes to mobile-first. For the first few years, the numbers were stacked to desktop anyway, so there was lots of desktop traffic to acquire, and mobile responsive and mobile web has been good enough. But no
Drumroll, please … The cover of the 2016 Sports Illustrated Swimsuit issue was revealed during a live TV special on Saturday, February 13, and three women were chosen for this year’s honor — Ronda Rousey, Ashley Graham and Hailey Clauson. It’s the first time the cover has been split between three models. Nick Cannon and Rebecca Romijn hosted the TNT special, titled Sports Illustrated Swimsuit 2016 Revealed, which featured a performance from
Currency has gone from cows to coins to paper to plastic. The next big disruption? We could all be spending digital dough. The next time you pull a tattered $5 bill out of your pocket to pay for a coffee, consider the fact that you’re handling one of society’s oldest and most important inventions: money. Relatively soon after humans decided that we liked living in groups, instead of in panda-style
BrandFIT Inc. is on a mission to bring the human element back to online marketing. Its proprietary platform allows users to book celebrities online to promote brands through 12 major social media platforms. This saves time, money and it allows brands immediate access to celebrities, where in traditional advertising and marketing is much harder to do. 2016 is an exciting time for BrandFIT. At Cantech 2016, SmallCapPower interviewed CEO
In just three years, Facebook went from nearly $0 to $13.2 billion in mobile ad revenue. In Q2 of of 2012, 3% of Facebook’s total revenue came from mobile. Last quarter, Q4 of 2015, mobile accounted for 80% of their total revenue. That’s quite the increase in a short amount of time. It wasn’t long ago that people criticized Facebook for a lackluster mobile experience, where concerns grew louder and
Now we can truly label this a rebuild for the Toronto Maple Leafs. The salary cap implications of Tuesday’s massive Dion Phaneuf trade with Ottawa are significant, and bring the window for when the Leafs should be in an optimal position to start spending money on talent more clearly into focus. You can circle 2017-18 specifically, which comes after an off-season where yet another Tampa Bay Lightning star – Victor Hedman
Millennials are so valuable to businesses and getting more of them on your site can make a notable difference to your margins. But how do you do so? Well, here’s how. 1. Look for the most Popular Social Media Networks As the trendy millennials you hope engage begin to popularize a particularly new social media site, it would be most advantageous if you were there with your marketing strategy. This
The NBA All-Star Weekend will take place north of the border for the first time as Toronto gets the honour of hosting this year’s star-studded event. The league’s mid-season showcase will be an entertaining few days for basketball fans, here’s what to look out for when the three-day long event kicks off on Friday: Battle of East vs. West heavyweights The whole weekend builds up to the final event –
