It can be hard to win people’s trust when you’re stalking them. But that’s just how online advertising can seem: You browse for a few pairs of shoes, or some new headphones, or a car, and suddenly with every move you make, ads for those products pop up around every corner on the Web. In a bid to cultivate trust among consumers, the Canadian industry joined a global program to explain
Get ready for customer service via text-messaging. Google is apparently working on an interactive and automated chat app and Facebook announced its Messenger-based customer service initiative last year. Then, just this week, Facebook-owned WhatsApp announced that it was dropping its subscription fee and would instead monetize by letting companies use the messaging service to interact with customers. So while messaging platforms are primarily used today for friend-to-friend communications, we can
SANTA CLARA, Calif. — A reborn Orange Crush might have sent Peyton Manning into retirement with a super end to his career. Von Miller and the impenetrable Denver defense harassed Panthers quarterback Cam Newton all game Sunday, and the Broncos made enough big plays for a 24-10 victory, Manning’s 200th and perhaps last. He wasn’t the star of Super Bowl 50 — MVP Miller seemed to be everywhere on every Carolina play — but
Of all the assets any company owns, its brand is the single most valuable. A bold statement? Sure. But think about it: A brand is the only corporate asset that, managed properly, will never depreciate. Never depreciate. Those are magic words. Patents expire, software ages, buildings crumble, roofs leak, machines break, and trucks wear out. But a well-managed brand can increase in value year after year. Despite this unique characteristic,
When first starting out, entrepreneurs often stress over packaging and a number of other details, leaving one of the most important aspects of their business as a mere afterthought. The unfortunate truth is that the name and branding that you choose for your business is often able to make or break it, and can be the different between a business rapidly succeeding or just moving on slowly. If you get
Beckie Scott no longer travels the globe in pursuit of medals, spending her time instead skiing leisurely around the Canmore Nordic Centre located west of Calgary with her family. But behind the scenes, the 2002 Olympic cross-country champion is battling as hard as ever for the sanctity of sport. Scott, 41, is the chairperson of the World Anti Doping Agency athlete committee and a member of the review committee that
One of the big themes this year was the Internet of Things (IoT). From a Bluetooth pregnancy test, to yoga tights equipped with wireless sensors that detect movement and offer coaching through an app, to an Internet-connected air freshener that you control with your mobile device, companies are finding myriad ways to embed technology into pretty much everything. There’s no doubt about it: IoT is a category that’s on the rise.
The generation after Gen-Z (some are calling them the “Plurals”) will force marketers to re-think the way content is created, messages are delivered, and revenue is generated. The “second-screen” we refer to today is quickly becoming the first screen, and everyone must adapt. If Millennials changed the game for marketers today, consider what the next generation that follows them will do. Referred by some as “Plurals”, this generation of individuals ages
From Match.com and OkCupid to Hinge and Tinder, online and mobile applications are taking the dating world by storm, however, the algorithm-driven processes used by these sites don’t work for finding agency relationships. Data-centric tools such as Sortlist claim to help marketers find their “soul mate” agency, much like what Match.com promises to do for singles. Sortlist and similar platforms use system intelligence to match an advertising agency and in-house marketers
Mark Cuban is betting on a boom for a sport other than basketball. The owner of the National Basketball Association’s Dallas Mavericks has taken a principal ownership stake in the Professional Futsal League, the league said Wednesday. Futsal is a modified version of soccer, typically played indoors with five players on each team. “Futsal is one of the fastest growing sports in the world and it’s time to make it even
