Sure, social media is a cool way to interact with your customers and spruik your small business, but sometimes you need to log out of Facebook and have actual human interaction. Even in our tech-heavy age of smartphones and living online, nothing beats pressing the flesh, says Laura Huddle marketing manager for events listing firm website, Eventbrite. And hosting an event is a surefire way to meet and greet your customers

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Meet the small and medium-sized enterprises using social media savvy to scale up their enterprise and get ahead of their competitors With the UK awash with smartphones it has become paramount for small and medium-sized enterprises to dive into new media marketing if they want to stay afloat. Mobiles and social media go hand in hand, and that touch-of-a-button immediacy has transformed the way we search and shop. As such, SMEs

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Sport, at its best, has a way of being cinematic. In the spirit of Scott’s unlikely star turn, the Toronto Star examines 10 Hollywood moments in sport. John Scott, the enforcer who became a cause célèbre on his way to being named a most improbable NHL all-star game MVP on Sunday, reportedly is considering offers for the inevitable: A movie based on his adventures. On Monday, TSN quoted agent Ben

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The ubiquitous world of marketing is ever emerging and evolving. In fact, one might argue that those charged with the responsibility of influencing the consumer do not have the luxury of standing still for if they do, the trends, the trendy and the trending will simply trample them. Understanding the world we live in and more importantly, the way in which both the individual and collective consumer feels a part

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The daily fantasy sports industry is fighting for its survival in the U.S. — fending off accusations that it’s an unlawful form of gambling. But in Canada, it seems to be business as usual for those who like to wager on these fantasy lineups of pro athletes as government and law enforcement agencies have shown little interest in cracking down. Casual sports fans likely know about daily fantasy sports through the aggressive

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With 10 million users, Periscope is becoming the leader of mobile, livestreamed video. Their latest partnership with GoPro looks to go beyond the classic “Scopes” and introduce high-quality, real-time storytelling to people using Twitter and Periscope everyday. Expect to see much more high-quality, livestream videos on Twitter and Periscope. If you’re on Periscope and own a GoPro HERO4 camera, you can now broadcast your content live on Periscope for your

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Icons are not like any other brand. We love them and every brand wants to be one. In today’s world of constant change, the significance of icons is even more important than ever before as they are beacons of recognition and constancy. We know them, desire them, connect with them—and we expect a lot from them. This sense of expectation about how icons look and behave become most prescient when

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The most watched event of the year, The NFL’s Super Bowl, consistently attracts the world’s top brands to become advertisers. But this year, some are investing more in Snapchat than TV. The 30-second and 60-second Super Bowl ad spot is the pinnacle of traditional advertising – but this year, ads are getting a digital makeover thanks to the NFL’s partnership with Snapchat. Snapchat is gearing up for its first sponsored

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January is usually expected to be a good month for stock markets, with new money gushing into investment funds, while tax-related selling abates at the end of the year. Although the data on investment returns in the United States actually show that January profits have historically been on only slightly better than the monthly norm, the widespread belief in a bullish “January effect” has made the weakness of stock markets around

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John Scott, the career journeyman enforcer who was surprisingly voted into the NHL All-Star Game by fans, said he got a call from someone at the league who tried to talk him out of playing in the showcase event this Sunday in Nashville. According to Scott, someone with the NHL asked him: “Do you think this is something your kids would be proud of?” Scott described the incident in a

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