In this day and age we are hyperactive online. Social media has brought the authentic, unfiltered voice of the masses to the web and amplified them. Which is great but it has led to an avalanche of data. This data is real time, unstructured, impulsive, many to many, relationship driven and motivated. In 2007 it might have been enough to just monitor social media to see what people are saying
While most of us hate to admit it, we all make spelling mistakes, if we didn’t we wouldn’t have the need for spell-check. Spelling mistakes have been used for years by marketers, taking advantage of our moments of weakness. The most common use is buying domains which are similar to well known domains with small variations such as a letter missing, letters in the wrong order or a letter added. These
The Global Center for Health Innovation held its first “Voices,” event series, aimed at bringing together the voices of present and future innovators in healthcare, business and technology. “‘Voices’ is programming designed to start conversations and spark fresh ideas from the intellect and inspiration of global leaders,” said Fred DeGrandis, managing director and chief administrative officer for the Global Center for Health Innovation. “When we collectively come together: our business leaders, entrepreneurs, government
Transgender athletes should be allowed to compete in the Olympics and other international events without undergoing sex reassignment surgery, according to new guidelines adopted by the IOC. International Olympic Committee medical officials told The Associated Press on Sunday they changed the policy to adapt to current scientific, social and legal attitudes on transgender issues. The guidelines are designed as recommendations – not rules or regulations – for international sports federations
I’ve seen large incremental budgets dangled to media reps in RFPs for “The Big Idea” throughout my career. However, the rep who is able to tap into these dollars is few and far between. In the last 6 months, I’ve brought in more than seven figures and won The Big Idea budget every time by employing my secret weapon: influencer marketing. Influencer marketing is undoubtedly one of the hottest marketing strategies
Celebrities promoting products and services has become a lucrative way to build brand awareness and credibility. When brands establishing a relationship and connection to popular names in entertainment, sports, fashion, and other verticals, there is the potential to boost sales drastically, especially when the consumer believes the product or service is actually used by the celebrity him or herself. The Numbers Don’t Lie Companies around the world have used athletes
Companies have long looked at resumes and interviews as simply the way things are done, but new technologies are changing this line of thinking in new and exciting ways. Most of the emphasis of this new way to hire is being placed on social media and games. The idea may be unusual, but companies that have employed these technologies to weed out prospects have generally been satisfied by the results.
NextVR, which sponsored Turner Sports’ CES Sports Business Forum, is ready to capitalize on the advances announced at the show, according to Brad Allen, executive chairman at NextVR. NextVR worked with Qualcomm QCOM 1.98% to test its new 820 chip, which is shipping this quarter in new smartphones. Allen says these new phones will provide a more vibrant virtual reality experience by adding head-tracking capabilities and a 4K display that
Mobile is the future of marketing, period. According to an ongoing Cisco initiative that looks into global IP traffic, more than half of all online traffic will come from non-PC devices in 2019. In the same year, mobile and wireless device traffic will likely exceed wired traffic. Currently, 1.91 billion people on earth have smartphones. Every small business can earn a profitable return using mobile marketing tactics, but they may
Global investors around the world fled from risk as a steep drop in the Chinese stock market renewed fears that the country’s economic malaise may spread to the rest of the world. China’s CSI 300 index — which tracks the 300 largest companies listed in Shanghai and Shenzhen — fell 6.9 per cent in intra-day trading before a circuit-breaker was activated, halting all trading. Even with the halt, this was
