LONDON — German sportswear company Adidas AG is to end its sponsorship deal with the International Association of Athletics Federations (IAAF) almost four years early because of the scandal surrounding the sport, the BBC reported on Sunday. The BBC said Adidas, whose 11-year deal made it the biggest sponsor of athletics’ governing body, decided against continuing with the contract as a direct result of the doping and corruption allegations that

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Internet gambling makes it easier for punters to bet on any event. If you are a criminal looking for a moneymaking scheme, an easy option today is sports gambling. The betting market is vast, global, liquid and pretty anonymous. You simply pay off a few athletes or referees, perhaps threaten them with blackmail or violence, and then put your money on the agreed result. Whereas smuggling drugs or people can

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Nearly every profession in the world has conferences and trade shows that bring together companies in the same industry to share the latest news, services and techniques. CES is where the best and brightest from the tech world comes to Las Vegas each January to premiere the latest must-have gadgets. Annual auto shows in New York, Detroit and LA are the must-attend events for car manufacturers to show off next

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Branding presents the face and identity of a company to the public. Strong positive branding elements strengthen a brand over time. Veteran companies benefit from time and hard work, over the course of years. However, for a startup, how do you build a brand from nothing? Major brands such as Coca-Cola, Apple, Microsoft already have a brand established, with all of the important branding features in place, and they can

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Andy Katz-Mayfield, cofounder and co-CEO of the men’s shaving company Harry’s, can’t afford to waste time. Since he launched Harry’s in 2013 with co-CEO Jeff Raider, who also cofounded Warby Parker, the company has gone up against established brands like Gillette and fellow startup Dollar Shave Club by being the only major razor-subscription service that makes its own products. Harry’s has raised more than $200 million over the past few years,

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Sports Stadium is a new feature that gives sports fans a one-stop location for live scores and commentary. It’s hard not to feel a little sad for ESPN. Not too sad, of course, given that it is still one of the most profitable TV networks on the planet. But when you are on top, the only place left for you to go is down, and Facebook just debuted something that

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Today, Coca-Cola unveiled a new campaign and traded its 7-year-old slogan, “Open Happiness,” for “Taste the Feeling,” as part of chief marketing officer Marcos de Quinto’s plan to unite the company’s brands globally. With that reveal came 25 new ads which lean heavily on the product itself, another facet of the new strategy. Coca-Cola will position its various brands—Diet Coke and Coke Zero, for instance—within a “one brand” approach, all featuring the

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Whether or not you’re aware, you are living your own personal brand. Each and every day you are adjusting, shaping and molding your own brand to other people. What is a personal brand? It’s how you sell yourself and how others perceive you to be. Social media is the physical layout of our personal brand and it must be tampered with carefully to ensure that your personal brand is not

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