Let’s face it, finding the right employee can be just as difficult as it is for an employee trying to find the right job. Working as a coach and consultant for many years, I’ve been able to take an inside look into how businesses choose whom to hire. With that comes an insight into not only the type of qualities an employer should be looking for, but the type of
Many people have grown cynical toward advertising. The say it shows up in every conceivable place, makes ridiculous claims, plays to our most base instincts, and crowds out things that are more interesting and essential. In a world that is saturated by advertising, it is hard for them to trust any of the claims that marketers make. This cynicism is often eroded when recommendations for products come from friends or
TORONTO/NEW YORK — Toronto-Dominion Bank has begun laying off staff in Canada and the United States as part of a company-wide initiative to cut costs, according to two sources familiar with the matter. TD, Canada’s biggest lender by assets, started the process by hiring Boston Consulting Group to examine ways to drive efficiencies, the sources said. Following the review, TD informed employees of the job cuts last week and this
Social media marketing is a time-consuming process no matter what industry you’re in. It’s no longer just a matter of sharing great content; you have to spend time engaging with your followers, monitoring and analyzing your activity and optimizing paid advertising campaigns. It should be a daily effort—but who really has the time to dedicate to social every day? I know I don’t, but I use tools that make my
From bench-clearing brawls to capacity crowds, this could be a series to remember The Blue Jays are riding an emotional high after a dramatic first-round playoff win at home, but in Kansas City they’ll face an equally hot Royals team that’s out for revenge. Here are seven key storylines to watch for in the best-of-seven American League Championship Series, which begins tonight at 8 p.m. ET. Bench-clearing antics What, the
Two of the main reasons social media marketing appeals to small businesses are the low cost of entry and the ability to interact with customers and prospects directly. Yet time and personnel resources are required to do it properly. These 13 infographics provide quick references to facts, tips, and strategies that will help small businesses streamline their social media marketing processes, increase online visibility, and foster customer engagement. (Click the
How do you sort through the clutter and find the conversations that matter to you on social media? For social media managers, it’s particularly important to isolate Tweets that contain customer questions in order to use their social media channels to achieve the most important goal—quick and helpful interaction with customers. With Hootsuite Pro’s advanced Twitter search capabilities, you can save both time and energy when it comes to your
Microsoft and Google have agreed to end a five-year battle over patents. Eighteen lawsuits had been active between the companies, relating to uses of technologies in mobile phones, wifi and other areas. Details of the deal were not shared, but in a joint statement the firms said they would “collaborate on certain patent matters”. It is the latest move by technology firms to keep patent rows out of the courts.
Who are social media influencers? An individual’s online reputation factors in social media influence, which means the more influential you are on social media, the better your reputation is. Search engines like Google also factor social media influence into pageranks. With the emergence of influence marketing, a form of marketing that focuses on key individuals versus a target market, there has been more pressure on organizations to seek out social
Social-media marketing can be overwhelming for anyone, especially small-business owners and solo entrepreneurs. There’s a lot of pressure to be everywhere at once — to be fully active on every social-media site out there. Of course, this isn’t realistic. Social-media marketing takes time. Fortunately, there are several ways you can save significant amounts of time as you work to spread the word about your business. Here’s how to save at
