Amazon plans to expand its Detroit office, adding more full-time jobs in hopes of creating a technology hub. The vice president for Amazon Marketplace, Peter Faricy, said on Monday that the company was focused on hiring residents of Michigan, which he described in a statement as a rapidly growing technology corridor. Amazon already has hundreds of employees in the state. Amazon, based in Seattle, leases space on one floor in
Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW. Social media marketing functions best when audience dictates channel and message. Today, though, much of our marketing efforts are backwards. We think a channel such as Facebook will deliver an audience, but a channel merely delivers a message to an audience we have already built. Your audience is a critical asset, and social media
Are you looking to increase your visibility on Instagram? Have you considered reaching out to influencers? Partnering with influencers increases reach, brand awareness and revenue. In this article you’ll discover five brands tapping into the power of Instagram influencers. Why Use Influencers on Instagram? With more than 300 million users, Instagram has become one of the most engaging visual platforms. Product promotion is key on the platform, and there is
At least 58% of marketers who have been using social media for three years or longer state that it has helped them boost sales. On average, marketers spend between four and six hours on social media each week. While marketers do struggle with lead generation and measuring ROI on social, there is no question that social media a critical piece of your marketing mix. “The goal is to ensure that
New research suggests that one of humanity’s most important inventions can be improved. I grew up in a tiny New York City apartment, packed in alongside our four cats and my father’s immense personal library of some 3000 books. My father designed books for a living, and he revered them. His books were everywhere in the apartment, covering every possible surface in the house, the radiators and toilet tanks included.
Just a few decades ago, businessmen would have balked at the idea of video chats or digital time management. But thanks to the rise of tech, it’s easy to instantly connect with a colleague in Europe or develop an app. Technology’s influence spans companies and industries — and it continues to change and revolutionize everything it touches. The content-marketing industry is no exception. Here’s how technology’s Midas touch has turned
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and —
Google has unveiled a new logo for its core search services. The change smoothes out some of the features in the letters that make up the well-known colourful logo spelling out its name. It said the change was needed because people were now reaching Google on lots of mobile devices rather than just desktop computers. The change comes after Google put its many divisions under an umbrella company called Alphabet.
As opening nights in the city that never sleeps, Brett Cecil’s run as closer of your 2015 Toronto Blue Jays lasted as long as flickering bulb outside the Shubert Theatre on Broadway. Cecil faced four hitters in Game 2 of the season at Yankee Stadium, retired one and blew the save. Glory Days and Moose Murders were Broadway plays which had a run of exactly one show. After Cecil’s
Number of engineers on ‘Project Titan’ is tripling, Wall Street Journal reports Apple is speeding up work on a project that could lead to the California tech giant building its own electric car, according to a new report. The maker of iPhones and iPads is tripling the number of engineers on the project, code-named Titan, and has set a “ship date” of 2019, the Wall Street Journal said Monday. The newspaper said that could just be
