Maher-Jaber-Influencer-Marketing

BrandFIT Inc.

Jose Bautista Laments Lack of Caution on Error

BrandFIT Inc.

ARLINGTON – The shock and dismay on Jose Bautista’s face said all you needed to know. One second, the Delino DeShields single was zipping across the grass, heading for Bautista’s glove. A split second later, it was behind him, trundling merrily toward the right-field wall, while DeShields rocketed around the basepaths, following teammates Bobby Wilson and Hanser Alberto home. “You could tell by my reaction,” Bautista said, after his three-run error opened

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New iPhones? Apple schedules media event for Sept. 9

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Apple has announced plans for a new product event on Sept. 9 in San Francisco, where the giant tech company is expected to show off new iPhones and other gadgets. The company has introduced a new iPhone model every year around this time. But in typical fashion, Apple is only dropping vague clues about its plans. Invitations sent to reporters and analysts on Thursday were headlined, “Hey Siri, give us

BrandFIT Inc.

Technology is Never The Most Important Element in Influencer Marketing

BrandFIT Inc.

Would you say marketing is art or science? I’d say the best campaigns involve a little of both: You need art to inspire, and you need science to analyze and measure. Influencer marketing is no different in that it involves a blend of strategy and creative, but the reason it works so well has less to do with numbers and far more to do with human connections. That doesn’t mean

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Windows 10 now running on 75 million devices

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Free upgrades likely account for bulk of installations, analyst says Microsoft said Wednesday that its new Windows 10 software is running on more than 75 million computers, tablets and other devices — in just under a month since the operating system was released. Analysts say that’s a good start, although the company is hoping to get the software installed on a billion devices over the next three years. Microsoft Corp.,

BrandFIT Inc.

How Big Is Influencers’ Influence?

BrandFIT Inc.

Influencer marketing campaigns generated impressive results in H1 2015 Marketers have seen success with influencers. And based on data from RhythmOne (formerly Burst Media), their effectiveness has continued to rise in 2015. The analysis found that the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014, at $9.60 for every $1 spent, vs. $6.85 last

BrandFIT Inc.

Former CEO of Toronto-based Centerra Gold arrested in Bulgaria

BrandFIT Inc.

Toronto-based miner Centerra Gold says former CEO Leonard Homeniuk has been rearrested on corruption charges in Bulgaria after first being detained by authorities last month. Homeniuk was taken into custody in late July while on vacation with his family after the Kyrgyzstan government issued an international arrest warrant for him on corruption charges. John Pearson, a spokesman for Centerra Gold (TSX:CG), said Homeniuk had been under house arrest in the

BrandFIT Inc.

Manchester United Agree Deal With Besiktas for Victor Valdes

BrandFIT Inc.

Manchester United have agreed a deal with Turkish side Besiktas for goalkeeper Victor Valdes, according to Sky sources. The Super Lig club’s manager Senol Gunes, a former goalkeeper himself, will make the final decision on whether he wants the Spaniard and discussions over personal terms will take place if he does. Besiktas sold their reserve goalkeeper Cenk Gonen to fierce rivals Galatasaray on Tuesday and that has freed up space

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YouTube Gaming Launch Poses Challenge to Twitch

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YouTube quietly launched its spin-off platform for video gamers on Wednesday evening. YouTube Gaming is a dedicated app and website focusing exclusively on gaming content, with a greater emphasis on live steams. The video sharing giant told the BBC it wanted tackle a “fragmented” experience for the gaming genre. One expert said YouTube was “fighting back” against rivals such as Twitch and Daily Motion. Billions of hours Image captionThe new

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40 Public Relations Tips From Pros On Influencer Marketing

BrandFIT Inc.

The way we consume content has changed so much over the past decade. People no longer adhere to a broadcaster’s schedule. In fact, they simply don’t have the attention span to retain traditional forms of marketing. Enter influencer marketing, a form of marketing that has been around for decades, yet has been redefined for the digital age. In the past, influencers needed to use verbal word of mouth to influence

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Leveraging technology is a Must to Grow Your Bottom Line

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Leveraging technology in today’s high-tech world is a must for growing a business and improving the bottom line. Here are four ideas to help you get started. Think long term, think strategic Create a long-term (three- to five-year) plan that provides the framework for information-technology-related decisions, projects and operations. Taking the time to develop a plan will turn the company into a forward thinker, with a proactive and well-thought-out approach