What do social media marketing, professional wrestling, and magic all have in common? Trompe-l’œil, to borrow from the French. It’s all a “trick of the eye” – a play on perspective. We are led to believe we see something one way, when what’s going on beneath can be rather different. When we see a magic trick, we know that there’s a rational explanation behind the trick. But the trick is
TORONTO — The Toronto Stock Exchange plunged Monday morning, part of a global downturn affecting markets around the world. The market’s benchmark S&P/TSX index was down about 348.39 points at 13,125.28 shortly before noon, representing a drop of 2.6 per cent from Friday’s close. Earlier in the day, the Toronto index traded as low as 12,705.17 points, down as much as 768.5 points or 5.7 per cent from Friday’s close.
We predicted it would be bad. We just didn’t think it would be that bad. Orlando City bench boss Adrian Heath couldn’t have imagined what went down at BMO Field Saturday night — especially when you consider Toronto FC had already dispatched City twice this season. “I think we will be a lot better than last time,” Heath told the league’s website ahead of a match with massive playoff implications.
Mandatory automatic update for operating system causes issues as broken patch makes it reach certain percentage of installation before failing and rolling back. Some users of Windows 10 are reporting issues installing one of Microsoft’s first updates for the new operating system, which traps them in a reboot loop. The KB3081424 update, released on Wednesday, collects a series of smaller updates into one bigger patch designed to make the updating
Mobile marketing brought brands closer to consumers, allowing communication throughout the day (and night) no matter where they were. This created the ‘always-connected’ consumer and gave businesses the ability (privilege) to communicate their messages to consumers all the time. This was abused by many businesses, who bombarded customers, generating the need for more types of mobile marketing channels, which were in turn, abused too. Mobile allowed us to reach consumers
Iain Klugman is CEO of Communitech. Kevin Lynch is vice-chair of Bank of Montreal . Each September, thousands of new students stream into Ontario’s universities, carrying their clothes, books and increasingly global ambitions. The question for Ontario and Canada is: Where will those ambitions ultimately take them? If they are technically brilliant, entrepreneurial and highly motivated, as many of our graduates are, Silicon Valley will beckon – and it has
While more smart home technology keeps rolling out from manufacturers, some of the targeted customers are finding the systems do not always satisfy their expectations or have shortcomings. This was pointed out recently in a Wall Street Journal piece that noted the downsides of the latest smart home systems that control lighting, door locks, and thermostats, among other things. Not Worth the Trouble? One of those people is a professor of mechanical engineering who is also
Social media is a little bit like a party in the way that we go there to talk and if someone starts yelling advertising messages, they generally annoy most people. As time goes on, it’s becoming more and more crowded, with everyone vying for attention. Somebody invited too many sales people, and consumers are in high demand. The host of the party, a Mr Zuckerberg has recently decided to rent out loud
Google says data has been wiped from discs at one of its data centres in Belgium – after the local power grid was struck by lightning four times. Some people have permanently lost access to the files on the affected disks as a result. A number of disks damaged following the lightning strikes did, however, later became accessible. Generally, data centres require more lightning protection than most other buildings. Google
According to a new study from Regalix, social media marketing today is largely used to build awareness and exposure, though 80% of respondents say revenue generated from social media marketing is less than 10%. However, the budget for social media marketing appears to be allocated more generously, with 28% of respondents claiming their social media spend to be between 10% and 25%. The study spoke to senior B2B marketers to
