Toronto Blue Jays’ recent surge into serious postseason contention has energized the city’s playoff-starved baseball fans – and is boosting the fortunes of businesses near Rogers Centre, too. “The Jays’ winning streak has helped 100 per cent,” said Frederico Munoz, bar manager at Milagro, a Mexican restaurant in downtown Toronto. “We are seeing almost twice as many customers. It’s been a full house here every night there’s a game.” While
Researcher questions new rules on financial sustainability Olympics officials say new rules meant to make hosting the Games more affordable would also cut the cost of bidding for the international competition. But at least one expert disputes those claims, saying the new measures brought in by the International Olympic Committee only pay lip service to financial sustainability and won’t make the pitch or the Games themselves any cheaper. Financial concerns
If so, we need to commit to it! Khanjan Desai is the founder of Neverfrost, a nanotechnology startup based in Waterloo, Ont. On May 9, The Globe and Mail published Canadians can innovate, but we’re not equipped to win, by former Research In Motion co-CEO Jim Balsillie. This is part of a series responding to and expanding on that essay. Founding a startup is incredibly hard, and if there is
It’s well documented that companies with a defined strategy are the ones that experience the most success on social. For others, the challenge is knowing where to start. According to Gretchen Fox, cofounder of the social strategy and training agencyMade To Order, the social media marketing industry is operating under the guise of nascence, but that’s not the reality anymore: The industry has been around long enough that we need
Space cargo would travel up tower and launch from high altitude or low-Earth orbit Pembroke, Ont.-based Thoth Technology has patented an inflatable tower that could carry a “space elevator” higher than passenger jets fly – and eventually into low-Earth orbit. The patent, which has been granted in the U.K. and the U.S. so far, describes a tower with a space launch platform on top that would initially be built to a height of around 20
Marketers need to try out different social media channels to find out exactly which ones best suit their business model. About 99% of marketers say that they market their businesses using social media. But the social networks they prioritize differ for business-to-consumer (B2C) marketers, compared to business-to-business (B2B) marketers, according to a recent survey from Social Media Examiner. Facebook is without a doubt the ideal platform for B2C marketers. In fact, it is
TORONTO (Reuters) – World number one Serena Williams was dumped out of the Rogers Cup semi-finals 3-6 7-5 6-4 by rising Swiss talent Belinda Bencic, who will meet Simona Halep in Sunday’s final after the Romanian second seed beat Sara Errani in straight sets. Saturday’s defeat was just the second in 45 matches this season for Williams, who has won the first three grand slams of the year and will
Should John Tory decide to bid, it would almost certainly become a federal election issue Toronto Mayor John Tory has a big decision to make, a decision that looks to be his alone, and he doesn’t have much time. He has to decide by Sept. 15 whether Toronto will submit a formal bid to host the 2024 Summer Olympic Games. Technically, it is a country’s Olympic committee that sends along the
The Samsung Note 5, right, includes a digital pen. The S6 Edge Plus, left, has a curved screen that wraps around the sides of the phone.Credit Samsung Heavy lies the crown for any leader in the smartphone market, and Samsung’s plan to stay in the lead is to introduce new phones alongside a new mobile payments system. The South Korean manufacturer introduced two big-screen Galaxy phones on Thursday: the Note 5, which includes
Long gone are the early days when social media was the job of an intern or the responsibility of one person in an organization with few resources to support it. Today, “social” has matured into an integral part of a brand’s marketing mix. But as the saying goes, with great power comes great responsibility. Activations that are social by design actually go well beyond the responsibilities of an organization’s social
