Only 10 years ago the social media manager role was not even a job or a career. It didn’t exist. Facebook was barely a year old and was still just a way for people to connect to other students online. The term social media marketing wasn’t in the lexicon. Fast forward a decade and every organization must have a social media manager, whether full time or part time. They need
Lefty David Price was 22 the first time we saw him. He was the same age as Daniel Norris is this year. Then-Tampa Bay Rays manager Joe Maddon brought in Price in Game 1 of the 2008 American League Championship Series at Tropicana Field. At the time, the No. 1 overall selection in North America from the Vanderbilt Commodores in the 2007 draft had only 14 big-league innings and 141
Hamilton, Ajax, Milton also reaped rewards of international sporting event Big spending on tourist attractions, hotels and fast food in Toronto and surrounding event cities turned out to be the unofficial sport of the Pan Am Games, says a new Moneris Solutions Corp. report. The 16-day event, which wrapped up last Sunday at the Rogers Centre with a spectacular fireworks display, also gave downtown Toronto businesses a 7.7 per cent
One FCC commissioner appears to think that we don’t, but perhaps he doesn’t understand the question On June 25, 2015, FCC Commissioner Michael O’Rielly caused a bit of a kerfuffle with his remarks to the Internet Innovation Alliance. The speech was titled “What is the Appropriate Role for Regulators in an Expanding Broadband Economy?” It contained five key points that every regulator in every country should adhere to when considering
You’ve heard the annoying, overused catch phrase, go big or go home, right? Annoying and overused as it is, there’s some good advice in there. When entrepreneurs do social media marketing, too often, they do it reactively and … well, frankly — badly. “I have a promotion! Let me hurry up and Tweet it!… Ahhh, done. Tweeted.” Now all you have to do is update your Facebook status with how productive
17,500 passengers car pooled during Pan Am Games, says Uber Uber’s latest initiative to win its very public war with the Toronto taxi industry is being hailed a success by the controversial company. Its latest promotion, a carpool initiative during the Pan Am Games, was UberPool, a car pooling trial that allowed passengers to use the high-occupancy-vehicle lanes on Toronto highways. The ride-hailing company says about 17,500 people used the
Scrappy underdog of the mobile world OnePlus has today announced the launch of its second smartphone. The OnePlus 2 is the plucky successor to the OnePlus One and it will be available from August for around £250. The OnePlus One gained a kind of cult status among in-the-know Android fans thanks to the combination of good value and high specifications. It’s clear that the company is hoping the OnePlus 2
Authenticity is a quality that can’t be precisely measured. You can’t report on your company’s authenticity the way you can quarterly sales, gross revenues, or even social media followers. Yet authenticity is vitally important to how well received you are by your target audience, and how much trust they hold for your brand in general. So how can you learn to make your brand as authentic as possible, when there
Think beyond Demographics: Don’t simply focus on the demographics of category of your audience like: Mom bloggers or tech bloggers. Seek Influencers specifically based on their unique interests and passions; based on these two factors, ask yourself: How could they utilize these effectively to help the campaign that you’re planning to launch? Understand their community: Every influencer is only influential because they have built an audience. Understanding their community
Star midfielder has calf problem Toronto FC captain Michael Bradley is skipping Wednesday’s MLS all-star game because of a calf problem. Bradley, who is coming off a six-game Gold Cup campaign with the U.S., was scheduled to undergo a scan Tuesday. “We’re hoping that’s it a contusion [not a tear], of course,” said Toronto coach Greg Vanney. “But he’s having some discomfort in the calf and some swelling in there. We’re
