Maher-Jaber-Influencer-Marketing

BrandFIT Inc.

Nearly two-thirds of Canadians checked out the Pan Am Games

BrandFIT Inc.

Kanye West, Andre De Grasse garner the most Games-related tweets New data show nearly two-thirds of Canadians tuned in to televised coverage of the Pan Am Games, with an average audience of almost 2.2 million watching Sunday’s closing ceremony. Numbers released by the CBC, the official broadcaster for the Games, show more than 22 million Canadians, about 63 per cent, watched at least some coverage of the international competition between

Contact Inc.

Microsoft’s Windows 10: Some issues to consider before you upgrade

Contact Inc.

Microsoft Corp. is releasing Windows 10 in 190 countries Wednesday as a free update for most people currently running Windows 8.1 or 7 (Service Pack 1). (Robert Galbraith/Reuters) A lot will be riding on the mass-market release next week of Microsoft’s latest operating system, Windows 10. The Redmond, Wash.-based software giant earned scathing reviews for its previous OS, the buggy and awkward Windows 8 (yes, they’re skipping version 9). As

BrandFIT Inc.

5 Ways to Measure the ROI of Influencer Marketing

BrandFIT Inc.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, 19th Century merchant and political leader Data is the lifeblood of modern business. It is no different in marketing. To compete in the digital age, brand marketers must be experts at profiling, tracking and targeting people across the web and at leveraging this critical data to refine their marketing strategy.

BrandFIT Inc.

‘Let the dust settle’ from Pan Am Games before Olympic bid decision: Tory

BrandFIT Inc.

TORONTO — John Tory says he needs to hear from a variety of voices to decide whether Toronto should place a bid for the 2024 Summer Olympics, adding that he wants to “let the dust settle” from the Pan Am and Parapan Am Games first. Tory said at an announcement Monday that he wants to engage in “broad consultation” with members of City Council, the public, the business community, the labour movement and

BrandFIT Inc.

Uber and the lawlessness of ‘sharing economy’ corporates

BrandFIT Inc.

Companies including Airbnb and Google compare themselves to civil rights heroes, while using their popularity among consumers to nullify federal law. In February, Airbnb chief executive Brian Chesky compared his firm’s defiance of local housing ordinances with that of Gandhi’s passive resistance to British rule. Meanwhile, a tweeter compared Uber to Rosa Parks, defying unjust laws. Chesky quickly backed down after widespread mockery. Companies acting out of self-interest comparing themselves

Contact Inc.

Business leaders ‘more diverse’ thanks to technology

Contact Inc.

Evolving technology has dramatically changed the demographics of business owners, PwC has said. Stephen Moore, who leads PwC’s merger and acquisition business across Yorkshire, said the region is home to an increasingly diverse mid-market business community. He told The Yorkshire Post: “You see a huge diversity of businesses in that space, both in terms of the sector where they’re located and the age profile of owners in those businesses.” Since

BrandFIT Inc.

Why You’ll Get More Brand Awareness from Long-Form Content

BrandFIT Inc.

In the age of seconds-long attention spans, many marketers have clung to the mantra that shorter is better. But it turns out users are happy to engage with long-form content, even on mobile devices. The apparent appetite for long-form content presents an opportunity for brands: With long-form, companies have more space to tell their stories and boost brand awareness. Long-Form, Defined While definitions vary, long-form content is generally considered content

BrandFIT Inc.

Canada’s record-breaking 2015 Pan Am Games taught athletes ‘how to win’ on big stage, Olympic Committee says

BrandFIT Inc.

TORONTO – Canadian athletes won more often at the Pan American Games than at any time in history, a record medal haul that reflected the largest team the country had ever sent to the event while also raising a question: Was Canada the only country trying its hardest? Canada won more than 200 medals for the first time at the Games, obliterating the record for most gold medals won. It

BrandFIT Inc.

Pan Am Games closing ceremony ‘a victory celebration’ for Toronto

BrandFIT Inc.

From Pitbull to Serena Ryder to Kanye West, each moment of the Pan Am Games closing ceremony was orchestrated to highlight the impact that Toronto had on the games — and perhaps set the stage for a crack at the Olympics. While the closing ceremony shut the door on the 2015 Pan Am Games, it left another one wide open — for the Olympics. Unlike the somewhat meandering opening ceremony,

BrandFIT Inc.

10 Tips to Manage Time Like a Pro

BrandFIT Inc.

Time management is tough, huh? The to-do list increases, but the hours don’t, and soon you find yourself cutting back on downtime to compensate for work load. Fear not, it is possible to manage your time more effectively and allow for leisure time with these tips. Schedule your day Lay out a schedule of your day first thing, or the night before, so you know exactly what you need to