Factory in China produced over 40,000 knock-off iPhone handsets

OVER 40,000 FAKE iPhones worth over £1.2m were produced in a factory in China, according to Beijing police who busted the counterfeit operation. The raid revealed that the factory had produced more than 41,000 knock-off iPhones, and led to the arrest of nine suspects, including a married couple thought to have organised the operation. The bust was revealed in a social media posting on Sunday by the public security bureau

Continue reading…

Taxi driver ‘deserves a gold medal’ after returning wallet to Pan Am athlete

TORONTO – A taxi driver “deserves gold medal” in honesty after he returned the wallet of a Cuban athlete competing at the 2015 Pan Am Games, police say. John Strickland picked up Dailenys Alcantara Pacheco, 23, at the Gerrard Square Wal-Mart in the city’s east-end at approximately 12:45 p.m. on Wednesday Toronto Police said Det. Sgt. Ian McArthur wrote in a statement released Wednesday afternoon. Pacheco is a track and field

Continue reading…

Pan Am Games Day 14: Here’s what you need to know about the Pan Am Games Friday

TORONTO – Here’s a look at some of the competition highlights for Day 14 of the Pan Am Games in Toronto. TRACK & FIELD (WOMEN’S) – Finals in the discus and 200m race, 3000m steeplechase and long jump. TRACK & FIELD (MEN’S) – Finals in the 110m hurdles, triple jump, 200m race, 1500m race, 110m hurdles and javelin finals. Canada’s Andre De Grasse holds a flag after winning gold in the men’s

Continue reading…

The Rules of Successful Effective Influencer Marketing

We’ve had a problem in digital media for a while now, and it’s been compounded by the number of platforms claiming to identify influence online. Moreover, influencer marketing can be an amazingly successful program to acquire new customers, but more often than not, it falls flat. Here are three primary reasons why. 1. It’s not about size, it’s about relevance. The influencer’s audience needs to match your target audience. 2.

Continue reading…

How IBM Learned To Love Open Technology

When Lou Gerstner first arrived at IBM as CEO in 1993, he brought a gripe with him from his time running American Express, one of Big Blue’s largest customers. As he wrote in his memoir, Who Says Elephants Can’t Dance, it became central to his transformation of the company. What had happened was that an IBM executive had called one of his division managers and threatened to withdraw support from

Continue reading…

What Brands Still Need to Learn About Influencer Marketing

Advertisers are still extremely intrigued by the new concept of Influencer Marketing. Social media stars are getting paid to pitch their products to a large base of millennial followers that will trust their opinion. However, influencer marketing is still a relatively new marketing concept with new social media platforms launching frequently, thus there are still standards that need to be established.  With the unfamiliarity of these social media platforms, it

Continue reading…

After hosting 2015 Pan Am Games, Toronto could ‘endear itself to the country’ if it won an Olympic bid

TORONTO – Hosting the 2024 Summer Olympics would finally help Toronto “endear itself to the country,” according to the former leader of Vancouver’s Olympic committee, who suggested the city’s handling of the Pan American Games this summer would be a boost for any potential bid. John Furlong said the experience from hosting the multi-sport event, which is open to 41 competing Pan Am nations, is something other bid cities such

Continue reading…

De Grasse wins 100 metres at Pan Am Games

Canadian takes glamour event in time of 10.05, narrowly beating Ramon Gittens from Barbados. LUCAS OLENIUK / TORONTO STAR Order this photo Canada’s Andre De Grasse won gold in the 2015 Pan Am Games men’s 100-metre final on July 22, 2015. When the roar of the crowd went up for the Canadian in Lane 5, Andre De Grasse shyly bit his lip, smiled and waved before looking down to the

Continue reading…

Reputation, Reputation, Reputation: Avoiding Influencer Mishaps

We’ve all heard that success in business and life often depends on location, location, location. When it comes to digital marketing and social media, success is heavily dependent on reputation, reputation, reputation. Influencer marketing is one of the best ways for a company to leverage the reputation of an influencer in order to achieve a number of marketing goals, from brand awareness, increased customers and followers, trust, and so on.

Continue reading…

Some Big App Makers Aren’t Feeling the Apple Watch

Is the Apple Watch in trouble? Facebook, Google and others haven’t rolled out their most popular apps for the device. When Apple reports its latest quarterly results Tuesday afternoon, many people will be hoping to learn something about how the company’s newest gadget, the Apple Watch is selling. Chances are Apple won’t reveal much, but as a piece in The New York Times noted today, some big app makers–namely Facebook,

Continue reading…