When it comes to Digital Marketing in this day and age, content means everything. Today’s content isn’t a standard five hundred word blog post with stock photos and a call to action. In order to come close to the golden viral numbers, you have to stand out from the crowd. Let’s walk through some of the most recent game changers in the digital marketing world. Infographics Over the past few
We tend to teach children skills we deem basic and necessary from a young age — reading, writing, and arithmetic are quickly covered within a child’s first few years of education. But now, with the growing emphasis on STEM, programming languages may soon be just as important as spoken language. Enter Vortex, the robotic toy for kids, that teaches them how to program and how to build their very own
Canada’s Pan Am Games team chief Curt Harnett cheers during a women’s water polo match between Canada and Brazil … To listen to the carping class, it would be more honest if the Pan Am Games schedule included the100-metre traffic crawl, the executive relay, security fence steeplechase, and the $2.5-billion snatch. All of those concerns are valid. Of course, that fine whine is decanted before every major multi-sport competition. Then the games begin and
How to Find the Right Social Influencers for Your Brand As mentioned in my previous articles, influencers are a great resource to market your product. With the uprise of social media, companies have discovered a new way to advocate their products to the right audience. All these influencers specialize in niche-based content such as food, fashion, food or entertainment. As a result, a brand can segment their audience even further
Microsoft maintains big ambitions for Office, Bing, Skype and its other apps, but it’s minimizing a once heady quest to get vast numbers of people to use the software on Windows smartphones. The Redmond, Wash., technology giant announced Wednesday that it would fire up to 7,800 people in the coming months. The bulk of the cuts will come from offices in Finland and Brazil, but include at least 129 people
It is no secret that social media has shortened the distance between a company and its customers. As a result, companies have opportunities at every customer touch-point to impress or disappoint. Customers today are connected with their smartphones and tablets 24 x 7 and often turn to social media as a go-to place for interacting with a brand, making it an excellent medium for a company to build and strengthen
Michael ‘Pinball’ Clemons and NBA player Greivis Vásquez carry the torch. The GTA gets an offer to get out of town. A synchronized swimming duo practices their routine, during a training session at the Pan Am Games in Toronto on Wednesday. What you need to know on Thursday while the Pan Am Games are in town. 1. Road closures Bremner Blvd. will be closed to vehicles from Navy Wharf to
Did you ever wonder what traits are associated with the top influencers in your industry? An examination of the top social media influencers led to the following 4 archetypes. Attributes of Social Media Influencer Archetypes Match Strategy Effectiveness In the same way that social media influencers are told to make their content informative, instructional, entertaining and inspirational, we can easily identify social media leaders that excel in these attributes. Although marketing
During his usually glitchy townhall Q&A session on his Facebook page today, Facebook CEO Mark Zuckerberg shared his idea of what a technologically integrated future looks like: and it’s a lot like an episode of Charlie Brooker’sBlack Mirror. Zuck wrote: One day, I believe we’ll be able to send full rich thoughts to each other directly using technology. You’ll just be able to think of something and your friends will
Thomas Bach also discusses transgender athletes, committee’s role in politics International Olympic Committee president Thomas Bach sat down with CBC’s Heather Hiscox in a wide-ranging interview that touched on a potential Toronto bid for the 2024 Olympic Games, the IOC’s relationship with human rights-violating countries, and the future for transgender athletes. “I think Toronto could be a good candidate [for the 2024 games] but we still have to see now the Pan Am Games, how it’s working here,” said Bach. “The
