7 Social Media Trends In 2015 That Will Affect Your Internet Marketing

When social media platforms like Facebook and Twitter first came onto the scene, there wasn’t a huge reason to use them for internet marketing beyond ads and some promotion. Throughout 2014, we saw the beginnings of some major changes and integrations of social media into other mediums of marketing and entertainment. It was a polar shift that caused plenty of marketers to switch their tactics. Of course, that’s something anyone

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Three Golden Rules to Social Media Marketing

Anything that we pursue to make our business more successful most often means following the rules. For example, if you are going to engage in a Facebook marketing campaign, then there are certain rules you will need to follow. The same will apply to YouTube marketing or a Twitter marketing campaign. You are soon going to find that the rules are somewhat different for each of these but there are still

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Gmail adds an ‘undo Send’ email tool for its users

Google has announced a tool for Gmail users to retrieve potentially embarrassing emails up to 30 seconds after they’ve been sent. The “Undo Send” tool will apply to all Gmail web accounts and the Inbox by Gmail app. To activate the “Undo” facility, Gmail users need to click onto Settings, then under the General tab tick the “Enable Undo Send” function. Users can choose to have a five, 10, 20 or 30 seconds

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Pan Am Torch Visits Toronto Downtown Core

With the hours ticking down until the Toronto 2015 Pan Am Games start, sightings of the Pan Am torch in the downtown core are about to become a lot more common. The torch made a special appearance in the Pride Parade on Sunday, June 28 before leaving the city again. It will return to Toronto for a special lighting ceremony on Saturday, July 4, making its way along the Bloor

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14 Social Media Hacks from the Experts

Every brand seems to be obsessed with social media ROI nowadays, but achieving fast-track growth on social networks is often a Herculean task for many business owners, marketers, and entrepreneurs. “Post good content on social media and they will come” is a myth. In reality, you need to engineer your social media success by employing smart strategies rooted in research, data, creativity and testing. Moreover, the philosophy of growth on

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How Ads Follow You from Phone to Desktop to Tablet

Advertisers are increasingly using technology that targets users across multiple devices, and it’s working. Imagine you slack off at work and read up online about the latest Gibson 1959 Les Paul electric guitar replica. On the way home, you see an ad for the same model on your phone, reminding you this is “the most desirable Les Paul ever.” Then before bed on your tablet, you see another ad with

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Marketers are Increasing Their Focus on LinkedIn

Marketers are starting to take LinkedIn much more seriously – especially B2B marketers. Research shows that more marketers are planning on increasing their use of the professional social network. A recent Social Media Examiner study looked at how marketers are using social media to grow their businesses. It didn’t focus exclusively on LinkedIn, but there are a lot signs within it that point to a bigger focus on the network

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The Wireless Charging Future is Getting Closer to Reality

Imagine a world where we don’t have to plug anything in. Your phone, laptop, tablet and headphones are constantly being topped-up whenever they’re placed on an inductive surface, so that when you take them out with you into the wider world, your devices are always brimming with battery. Step-by-step, it’s what we might be moving toward, if the industry lobbying group The Wireless Power Consortium gets its way. The group’s

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What’s happening in Toronto on Canada Day

Wondering how to celebrate Canada’s 148th birthday? Check out these events in the city. Wondering what to do for Canada Day? Not to worry, there are plenty of events going on around the city: The City of Toronto will be hosting its annual Canada Day celebration at Mel Lastman Square. The festivities, scheduled to start at 5 p.m. on July 1, will feature acrobat circus performances, free face painting, several

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Marketer’s Failing to be Customer-Centric

Marketers are failing to achieve a customer centric approach to business despite appreciating its vital importance, according to a new report conducted by B2B Marketing and digital agency Squiz. The report shows marketers are convinced that their business should be taking a customer centric approach, with 68 per cent of respondents stating that customer centricity was ‘vital’ to their marketing efforts, with a further 23 per cent describing it as

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