Plans to hire ‘ambitious, detail-oriented journalists’ to work on recently-unveiled app, but what happens when Apple becomes the news? That news story you just read on your iPhone: did Apple pay the editor responsible? Actually, from this autumn, it’s possible that the company did. Apple is hiring a team of editors to work on the Apple News app unveiled during the company’s recent WWDC event, before the app’s launch as
Planning social media content across multiple platforms can be complicated. Social media schedules typically include multiple events and wider marketing initiatives; a seemingly simple social media plan can quickly turn complex. In this post, I’ll describe five tools to organize your social media content and create an easy-to-follow posting schedule. Free Tools In my experience, free tools can be just as valuable as paid versions. Free tools are the starting point for most social media
The iPod has been retired from Apple’s homepage, in a move that could mean the much-loved music device is set to be retired. The device has sat at the top of the company’s site for over 13 years, and going through various iterations like the iPods Classic, Shuffle and Touch. But it has been taken down from that top banner, and hidden in a special “music” part of the site,
Leveraging your online marketing strategies with social media can do much more than just elevate your customer base. Over time, you start to develop a sense of branding, after which your audience synonymously sees your product as a brand. That being said, in order to get to that point, you need to follow a set of rules; five of which are listed below and are the ones that absolutely matter!
I have taken some ribbing over past versions of my summer reading list by some who felt it was too much like work, that it should be lighter and provide a break from some of the more challenging titles I have suggested in the past. This year’s list attempts to broaden its offering by tapping into a number of different business book categories. This year’s list includes books that inspire
Marketing is the art of getting people to take a desired action. Common desired actions for online marketing include purchasing a product, donating money, sharing a link on Twitter, or signing up for an email list. Marketing shares this definition with the word “persuasion” which, to a large extent, means that great marketers are masters of persuasion. Marketers succeed when they get people to take a desired action, but without
The House of Representatives voted by acclamation Tuesday to permanently extend the Internet Tax Freedom Act. In place since 1998, the law prevents taxes on email and Internet access services, and Web users have never needed it more to prevent a multibillion-dollar avalanche of new fees after its scheduled expiration on Oct. 1. The Internet is the quintessential instrument of interstate and international commerce. And it needs Congress to protect
Influencer Marketing has been a popular topic of discussion in the world of Marketing. It seems that everyone can easily define what it is, especially if you’re a social media expert. However, another topic of discussion is: Should a brand really invest their time and money into these Influencers for their content, ideas and participation? Here’s my honest opinion: Yes! Individuals who are considered to be ‘influential’ have an underestimated
To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve. Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate
Small-business owners face a massive challenge when it comes to marketing their companies and products. Without the proper tools or experience, they can end up spending large budgets with no guaranteed return. The typical customer sees countless ads every day, across a huge array of channels. The chances of a small business successfully cutting through that noise are slim. The way small businesses thrive is through relationships, and influencer marketing could
