New England Patriots bested the Los Angeles Rams at Super Bowl LIII. The football was largely dull, the halftime show was a snooze — and things weren’t much better off the field. Here are this year’s brand winners and losers. Brand winners: HBOEasily one of the biggest wins this Super Bowl was Bud Light’s “Jousting Match” ad, which cost an estimated $9.4 million, according to iSpot.tv. The ad was a
In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted. In this environment, businesses can no longer afford to be faceless entities. To survive, businesses need to connect with audiences, pull at their heartstrings, and engage with them on a much deeper level than seen before. That’s where
Influencer marketing was more prominent, more scrutinized, and at times more controversial than ever in 2018, thanks in part to privacy transgressions and other problems that dogged Facebook and other platforms. But as 2019 comes into view, brands and agencies in the business of influencer marketing must focus on several key trends if they want to succeed in a fast-evolving sector: Instagram Rules Facebook face-planted much of 2018, Google’s YouTube
No one looks forward to dealing with complaints made against their company on social media. However, there are ways to mitigate the damage done. If you manage social media, it’s happened to you. Everything’s going well. You’re creating great content that’s hitting all the right metrics. Then it happens, someone leaves a bad review or decides to completely bash your brand on social media. It’s every social media managers worst
The federal government announced up to $40-million for Finnish telecom giant Nokia Corp. on Thursday to conduct research on 5G wireless technology in Canada. The funding comes as Ottawa is in the middle of a comprehensive national-security review of the potential involvement of Nokia’s Chinese rival, Huawei Technologies Co. Ltd., in Canada’s eventual fifth-generation mobile network. Ottawa is also locked in a diplomatic dispute with Beijing following Canada’s Dec. 1
Outstanding leadership is dependent on one’s ability to build a team’s goals and performance that reflect an accurate understanding of the organization’s internal and external environments. And, of course, an outstanding leader always needs to be ready for change coming from any direction. Becoming a leader is one thing; becoming an “outstanding” leader, however, is a completely different story. As an entrepreneur, at some point your great idea and strategic
When it comes to marketing, historical data should always be a driver for strategy and planning. Predictive analytics is the next level of using that data for marketing success. Predictive analytics is the use of data, statistical algorithms and AI techniques to identify possible future outcomes. This can help you stay ahead of the curve and assess the future of your marketing. Here are a few ways that you can use
When it comes to marketing, historical data should always be a driver for strategy and planning. Predictive analytics is the next level of using that data for marketing success. Predictive analytics is the use of data, statistical algorithms and AI techniques to identify possible future outcomes. This can help you stay ahead of the curve and assess the future of your marketing. Here are a few ways that you can use
Facebook Stories are getting an infusion of activity from one of the platform’s most popular features: Events. They’ve developed Stories archives. They’ve created music stickers to make content more engaging. They’ve deployed Stories to Groups worldwide. And as Facebook aims to make Stories a more natural part of the platform’s experience, their latest experiment could make the feature truly useful: integration with Events. The latest feature, currently in test mode
Brewer Anheuser-Busch InBev (A-B InBev) is spending top dollar at the Super Bowl 2019, buying five-and-a-half minutes of airtime, its biggest media spend for the event to date. It will promote its Budweiser, Bud Light, Stella Artois, Michelob Ultra and Bon & Viv Spiked Seltzer brands over eight commercials. There will be one 60-second ad, four 45-second ads and three 30-second commercials according to industry publication Adweek, as well as
