Artificial Intelligence Altered the Digital Marketing Landscape Permanently in 2018 The thought around AI got altered from ‘whether or not to use it’ to ‘when to start with it?’The the prominent role that AI took in digital advertising to start with was optimizing ad campaigns from the deliverability standpoint. The ad campaigns in the AI regime moved away from a one-size-fits-all approach to become more personalized, focused and dynamic. The campaigns

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As social media platforms have evolved into full-blown communication channels, more brands are relying on these platforms to reach their target audiences. Consumer attention is scattered across various social platforms, not to mention apps and other online diversions. Brands that hope to capture consumers’ attention and dollars need to keep in touch with how their audiences utilize these platforms. The bottom line is that, as trends evolve on social media,

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This year the email marketing landscape will continue to focus on personalization with a focus on quality over quantity as well as expanding loyalty programs. Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old – from the emergence of  AMP For Gmail to mobile email reaching its long-awaited tipping point. As we head into 2019 and marketing budgets “refill,” it’s our

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Motivation is the combination of internal and external factors that stimulate desire and energy to work for inner reasons that go beyond money and status. It is the individual and personalized vision of what it is essential in life. Motivation involves the biological, emotional, social, and cognitive forces that activate behavior. It is the joy in doing something, the curiosity in learning and the pursuit of set- goals with passion,

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Instagram Creator accounts will provide the platform’s creatives and influencers unprecedented power over their presence.   Influencer marketing is far from dead, and Instagram’s latest beta test is out to prove it. Recognizing that their unique community of creators and influencers was poorly served by their business profile options, the platform is currently testing a new type of profile for its influencer community. The statistics it makes available for creators

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Gone are the seemingly simpler days of Myspace and LiveJournal   Approximately 2.77 billion. That’s the estimated number of people that will be using social media by 2019. We’ve come a long way from the days of Myspace in the early 2000s and from when there were less than a billion social media users in 2010. Social media continues to change and evolve, and social networks today aren’t just where

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Here’s a look at 7 digital marketing jobs that didn’t exist 10 years ago and the average salaries for those positions.   Digital Marketing Specialist   With the rise of everything moving to digital, so did marketing. Instead of billboards, commercials and direct mail- we now have online ads, YouTube ads and email. While the objectives and goals of digital marketers are still in line with other marketing professionals, digital marketers had

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If you want to know what’s ahead for the luxury market, look no further than Paris, France. In 2017 real-estate research firm Savills named Paris the capital of luxury retail after it experienced the most luxury retail store openings in the world. But look at Paris today. It is a battleground with yellow-vested protestors in the streets. While officials claim the protests are losing momentum due to the cold weather, this

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These ten tricks and tips will help take your brand’s storytelling to the next level in 2019.   There are about 40 million users viewing Instagram Stories daily. As brands continue to brainstorm for better social media strategies, Stories has become a marketing battleground that they have to take to win. Here, we’ve listed 10 best practices for brands to make perfect Instagram Stories, all demonstrated with successful examples from

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We took some time to reflect on the major marketing mistakes of the year and summed up takeaways for marketers to learn from.   It’s the time of the year to look back and reflect on what we’ve achieved, or what we have done wrong. In 2018, we’ve seen some of the biggest marketing fallouts from brands across all industries. Below is a list of what some of those, and

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