Just a few years ago, retailers considered smartphones the enemy of the in-store experience they were trying to create. Customers often whipped out their device to compare prices online and then walked out of the store to buy the same product elsewhere. Today, stores are taking their cues from shoppers and now consider the smartphone their friend. They’re giving shoppers more control over the experience with smartphone app features
Social media sites have surpassed print newspapers as a news source for Americans: One-in-five U.S. adults say they often get news via social media, slightly higher than the share who often do so from print newspapers (16%) for the first time since Pew Research Center began asking these questions. In 2017, the portion who got news via social media was about equal to the portion who got news from
Understanding how your website is performing is key to understanding the overall strengths and weaknesses of your operation. Good content marketing is like a swan: seemingly effortless and graceful to the naked eye, but under the surface, there is a lot of work happening to keep things moving. When it comes to your content marketing strategy, there is a lot to consider and the latest trends and tactics are
For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Customer personalities define customer experience and sets what they love, and what they hate. Even businesses with highly specialized market segments will find it more effective and simpler
Influencer marketing is becoming mainstream, but the predominant idea that the bigger the influencer, the better your results, isn’t necessarily correct. So, with the assistance of leading industry experts, here we look at a different type of social media influencer’ — the nano-influencer. What is a Nano-Influencer? Unlike regular or mega-influencers, nano-influencers have a much smaller following, usually around 5,000. Compared to larger influencers, a nano-influencer will usually
Ever known somebody so well that you find yourselves finishing each other’s sentences? Google’s AI-powered Smart Reply and Smart Compose features are attempting to get to know Gmail’s 1.4 billion users just that well. Smart Reply has been around for a while. It takes the form of three suggestions that appear at the bottom of your screen whenever you reply to an email. This feature not only offers you canned
Influencer marketing – a six-figure line 72% of brands had in their marketing budget this year. There’s no point in denying: influencer marketing works. At least for now in its current form. As we all know, once a marketing trick becomes popular, its effectiveness starts shrinking over time. This already happened to organic Facebook reach and a number of growth hacks employed by different startups in their early stages.
No amount of real-time marketing will consistently guide a customer toward making a decision about their next purchase. While plugging into trends might help brands compete for attention in any given moment, real-time marketing (RTM) lacks the depth, utility and value of true customer engagement in times of need. When customers set out on their buyer’s journey, they are not looking for marketing or messages. They’re looking for information, direction
LinkedIn is the place to be for professionals looking for new job opportunities, new ideas about their industries, or just looking to connect with like-minded professionals. For those in marketing tech, LinkedIn is an invaluable resource for connecting and interacting. LinkedIn’s groups are the best feature for this. We’ve gathered just a few of the most useful LinkedIn groups for martech professionals looking to learn from and connect with their
Taking it a step beyond authenticity There is no shortage of leadership profiling tools available. From the DiSC Profile to Myers & Briggs to John Maxwell’s Leadership Assessment, it is tempting to over-analyze your leadership style and areas of opportunity. As a business leader, you likely also spend time studying the great business leaders of our time—Jeff Bezos, Marc Benioff, Mary Barra, Warren Buffett—in an effort to emulate the
