If Amazon-owned Twitch reaches its goal this year of – according to Bloomberg – doubling its ad sales revenue to $1 billion, it has quite a lot to offer but a lot it must still do. On the plus side, Twitch, the popular video streaming platform that boasts more than 15 million daily active users, has an audience of gamers: the advertiser’s unicorn. Research from the IAB Tech Lab
A good way to grow into a bigger company is for your well-heeled potential customers to think you’re that big already. It’s probably not likely that you started your entrepreneurship journey by taking over or inheriting an established business. Businesses often get built from the ground up by someone with a vision and big goals. As you start to build your business, you do the best you can
A company that can block pain in the human body? A collaborative, machine learning platform to help farmers increase crop yields? How can you get in on this action? The one thing entrepreneurs do better and at a higher frequency than anyone on Earth is disrupt. Whether their mission might be software and algorithmic creation, the streamlining of processes or the search for an easier and more convenient
With more than 560 million users, according to its website, LinkedIn is one of the most powerful social media platforms on the Internet. In my opinion, it’s also one of the best platforms for business-to-business (B2B) marketers to advertise on. At Scorpion, we market our services to law firms, hospitals, home services companies and other related business types. By advertising on LinkedIn, we get access to decision makers at companies we
Mobile devices are the next wave of marketing. By keeping a few critical issues in mind, you can enhance your brand and open up an important revenue channel. With the explosion of the mobile market this decade, marketers need to be constantly on the lookout for ways to tailor their efforts to the mobile user. After all, Mary Meeker’s 2018 internet trends report shows that more than half of
Twitter’s CEO Jack Dorsey hinted at a Twitter event last week that the final day of the heart-shaped “like” button could be arriving. According to The Telegraph, it’s wasn’t the first time he admitted that he doesn’t want it anymore — he talked about his frustration with the button weeks ago at the Wired25 summit. “We have a big ‘like’ button with a heart on it and
In this industry, it’s easy to get caught up in the hype of content generation, volume marketing, and business promotion. And, yes, these are all important facets of today’s online business community, but a crucial feature of the digital marketing process that can occasionally get lost in the shuffle is how you turn all of this work and research into actual, viable lead generation. After all, that is the real
Marketing has become very dynamic. There was a time when we thought a billboard could do all the work to sell our products, but like every other aspect of our lives, technology has changed it forever. We have not only improved the way we create advertisements, but we have also made an impact on the way people buy our products. Now, the ideal way to increase sales is to be
Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch points are performing. It’s also important that you not only have the ability to see what has happened in the past, but you also have actionable insights to help you make the best decisions moving forward. The
The best Halloween movies are actually quite easy to pin down. Taking four decades of horror nostalgia out of the equation, the fact is that most of the Halloween franchise films are pretty bad. The textbook case of a horror series over-extended and under-respected until it drifts so far away from its visionary starting point, that the best Halloween movies are clear because they’re comparatively so few. Honestly, the tricky
