The spookiest time of year will be upon us tomorrow, and consumers will soon be getting into the Halloween spirit. So, if your small business isn’t celebrating this festive holiday, you’re missing out on a huge opportunity to connect with customers. Halloween is a great time for you to get more shoppers to your door or website, by implementing some hauntingly effective marketing ideas. In fact, according to the National
As a marketer, LinkedIn can be a great place to promote your skills and accomplishments and connect with others in your industry. You never know when those connections could lead you to new opportunities. However, LinkedIn isn’t just for individuals. There are many reasons your agency should maintain an active presence, too. LinkedIn is the place decision makers go to find valuable content. When executives were asked about the top
It’s where you’ll often find consumers who have an interest in your product or brand Marketers are scrambling right now. They’re rushing to find new data points for targeting to increase return on ad spend. GDPR has played a significant role in why, but it’s more than likely just the beginning of the data privacy challenges, which includes the recently passed California Consumer Privacy Act, ahead. We as an industry
Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justifier? Some say social media marketing success means looking beyond ROI, while others adhere to the age-old advice that says your company’s business objectives prove social media worth. “Social media actually goes beyond ROI,” said Hariraj Rathod,
Improvise your digital marketing strategy by including these trends, and you’re prepared for any marketing challenge 2019 throws at you. There are only a few months to go before we hit 2019 — the perfect time to plan a fresh digital marketing strategy and capitalize on upcoming trends. After all, in a field as dynamic as this, staying ahead makes all the difference in terms of brand visibility and recall.
With 2.2 billion monthly active users, Facebook continues to be the most popular social media channel. But aside from just helping people connect with friends and family, the platform has also proven to be a boon for marketers across multiple industries. In fact, 96% of businesses are actively using Facebook to engage with their audiences and market their products. At the same time, you need to thoroughly craft a unique
If you attended the Advertising Week conference in New York City this month, a mentalist may have read—and blown—your mind. There’s a good chance you waited in a line longer than the Great Wall of China to hear Will Smith’s YouTube talk. And perhaps you heard Gary Vaynerchuk drop quite a few F-bombs onstage to Ken Auletta’s amusement. But one thing’s for certain: There’s no way you caught all 290
Snap is counting on original programming to win back the hearts of departed users—and to pique the curiosity of new ones. “What I love about Snap is that it has the beating heart of an entertainment company inside it.” It was with this bold statement that Snap’s Head of Original Content Sean Mills unveiled the company’s ambitious plans for a slate of original programming to live under its Discover
In 10 or 20 years, the future of the internet will look vastly different then it does right now. As blockchain begins to receive wider adoption among both consumers and companies, Richard Hendricks’ dream of a truly decentralized internet may someday become reality. When I first got into the field of e-commerce nearly 20 years ago, there was a lot of uncertainty about how viable online shopping would really become.
Its merit as a marketing tool lies in how modern consumers pay less attention to a brand unless it’s promoted by a peer or trusted source Finding the right influencer is essential for your market positioning and campaign success. It’s no secret that the easy days of TV to shelf marketing are long gone. Consumers of today are smart, savvy and connected shoppers — they have a plethora of
