Technology impacts almost every facet of business nowadays. Sales, hiring, administration, accounting and training are just some important areas affected by technology. To help your business grow and evolve to meet future demands, you need to have one thing in your toolbox. Digital marketing helps you stand out against your competitors. It’s something that’s always evolving, and will continue to grow and adapt to changing technology and trends. Digital marketing

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Interactive Content can work miracles for your content marketing strategy. Interactive Content Marketing is more engaging, gives you more insights into your customers and can have higher conversion rates as compared to traditional content. However, interactive content comes with its own set of challenges. Here are five challenges and how you can deal with these challenges.   1. Imperfect Understanding of Human Behavior   Customer behavior is dynamic, and you

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How often do you interact with fellow communicators on LinkedIn? Though marketing and PR specialists recognize LinkedIn as the premier B2B social media platform, few spend substantial time networking there. More likely, they treat Linked in as online rolodex or a résumé posting service. They tend to spend more time interacting on Twitter or even Facebook. That’s unfortunate.  LinkedIn says 50 percent of its users are more likely to buy

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Half of that revenue expected to be in digital for the first time. Magna, IPG Mediabrands’ intelligence unit, predicted in a report today that full-year advertising sales in the U.S. will pass the record $200 billion mark. For the first time, digital is also expected to account for half of those sales (up 16 percent to approximately $106 billion in revenue). The report showed total U.S. advertising revenue growing by

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78% of smartphone users will use messaging by the end of 2018   There is no question that mobile messaging is on the rise. By the end of 2018, 78% of the worlds smart phone users will message every month, and the growth is only expected to continue. By 2021, its predicted that the global user base for mobile messaging apps will have risen an additional 24 percent. So it’s no

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Buying followers isn’t worth the risk because it serves no purpose.   Big follower numbers on social media look impressive. To achieve that goal, many people turn to fake followers, which are imprecisely referred to as bots. If you’re growing frustrated with a client who only cares about followers and likes, you may be tempted to pay for fake followers. After all, even if you actively fight against bots and

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If you want to future-proof your social media strategy, you need to pay attention to the latest social media marketing changes. Social media marketing is maturing and it’s time to notice the changes. How will they affect our future tactics? Gone are the days when social media marketing was all about increasing your followers. An early sign of success was seeing your followers grow from one day to another. Nowadays,

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If there is no such thing as bad publicity, then the marketing team at Nike will be hoping for a generous bonus for its efforts after the past few months. With almost impeccable timing, the company managed to select two of the most controversial figures in American sport – Colin Kaepernick and Serena Williams – to spearhead its latest advertising campaign. At a stroke, Nike has restored its reputation as

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Today, social media has become a large part of our everyday lives — and there are more resources — however the game of “social selling” is relatively the same as it was back in 2008. First, identify who you want to do business with. Then, find that person on LinkedIn and invite them to connect. Next, search for them everywhere online and keep an eye out for what they post. Last, casually engage

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At first glance, Apple’s new iPhone’s announcements seemed almost incremental. An iPhone looking just like last year’s iPhone X, one with a slightly bigger screen, and a middle-sized model at a lower price.  Look closer, though, and the upgrades became apparent and seem big enough to make a real difference. For a start, the faster, more powerful iPhone Xs may look exactly like the iPhone X, and cost the same

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