Not all social media platforms are created equal. Contrary to popular belief, having a company page on Facebook, LinkedIn, Twitter, Instagram, Snapchat, Google+ and YouTube, among others, will not necessarily drive value for your customers. In effect, your current marketing strategy might have you spending resources on a social account that garners little to no consumer engagement, resulting in wasted resources that could have been allocated more efficiently. In this

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It is a tool that makes you as a brand, much more relatable to your consumers. Business and marketing are two colors in the same Rubik’s cube that is entrepreneurship. You may create the best-in-class products or services, but it won’t make much of a difference if you don’t have a good marketing strategy in place, to ensure your customers know what you do. To continue, marketing isn’t just limited

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Digital transformation means a lot of things to different people. In its simplest form, it is the ongoing pursuit of achieving the highest levels of scale, efficiency, innovation and profit using data and technology. In the context of strategy and operations, I have found three keys to effective digital marketing transformation.   1. Organization   Change is frustrating, and it can seem inefficient at first. Digital transformations are designed to alter

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How to Create a Powerful Instagram Social Media Marketing Strategy. One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness, engagement, sales and leads. However, many people are left scratching their heads when it comes to marketing with Instagram. Many of us use

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If there’s ever a time for Snapchat to turn its fortunes around, it’s now. If there’s ever a time for Snapchat to turn its fortunes around, it’s now. Competitors are reeling from a variety of scandals—Facebook’s appearances on Capitol Hill, Twitter dealing with an onslaught of bots and trolls. Snapchat’s users are young, the company stores much less data than its social media brethren, and its ethos of sharing privately

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Influencer marketing is the hottest strategy on the block right now. According to Tomoson, for every dollar that companies are putting into influencer marketing, they’re getting $6.50 back, and 59% are planning to increase their influencer marketing budget over the next 12 months. Working with influencers can be profitable… but there’s an art and science to every single campaign, and there isn’t a one-size-fits-all for companies. Coupled with the fact

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Opinion: There are hundreds of performance metrics you can track Social media is an important business tool. According to the 2018 Global Digital Report, there are over 3 billion active social media users. It’s no wonder, therefore, that businesses continue to amplify their social media efforts in order to reach more customers. At least 88 percent of businesses use social media. Jumping on the bandwagon won’t yield magical results, though.

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Results from the August 2018 CMO Survey indicate that marketers are charging ahead with digital spending. At the same time, concerns about privacy and the state of digital marketing capabilities lag.   Let’s begin with the spending. Digital marketing expenditures are expected to increase by 12.3% over the next year and marketing budgets, which are currently 44% digital, are expected to reach 54% digital in the next five years. Consistent

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Are you relying on technology and the Internet to accomplish everyday tasks? With the needs and demands of the market consistently changing, it has become important for marketers and organisations to keep pace with the current digital marketing trends in order to stay relevant and continue to thrive in the digital era. We have witnessed a surge in some of the digital marketing trends that ruled 2018, previously discussed at the beginning

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Follow these five tips and tricks to improve your businesses organic search placement. Marketers spend so much time creating content, but content is meaningless if it does not yield results. For many businesses, a big goal of content marketing is to create content that gets found. One of the most popular questions we get asked is: How can I use content marketing to boost organic search? Here are 5 things you

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