Category BrandFIT Inc.

What do the Latest Social Media Algorithm Updates Mean for Small Businesses?

Social media has been a pivotal piece of successful marketing strategies for a decade now. The ability to share content, build a community of current and potential customers, and engage with an audience in real-time has forever changed how brands approach marketing. Digital and social media have been particularly impactful for small businesses, who have used these platforms to help grow and scale their companies. Social networks present small companies,

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Four Ways You’re Doing Personalization Wrong—and How to Get It Right

Brands can learn from Netflix. Today’s consumer landscape is overflowing with choices, and people often turn to third parties like influencers and media to get curated advice on everything from buying a new car to choosing a restaurant for dinner. Brands, however, are put on the sidelines, as many are not delivering the personalized content, expertise and services consumers expect, informed by a deeper understanding of their needs. The price of

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Facebook’s Newsfeed Changes Are Likely to Hurt Businesses and Brands. What Can They Do Now?

If Facebook is going to prioritize posts from actual people, then businesses need actual people to post about them. This month, Facebook dropped a big bombshell on business owners, brands and publishers alike. In a blog post, Facebook CEO Mark Zuckerberg outlined a plan to prioritize content from friends and family in individual newsfeeds, while demoting posts from businesses, brands and media. The problem It goes without saying, but the implications for businesses and brands

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What a $5.2 Million Super Bowl Ad Can Buy in Digital Media

The Super Bowl is approaching, and as in years past, the cost for a single 30-second spot during the game is astronomical. This year, spots range from $5 million to $5.2 million, before production costs and agency fees. That price tag places a lot of pressure on one ad — although it’s worth noting that last year’s Super Bowl spots amassed millions of views on YouTube and Facebook after they aired during

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12 Ways to Boost Your Instagram Presence

Instagram is more than just a mobile photo and video sharing social network, it provides a perfect opportunity for businesses to reveal insights into the core of their brand identity in a visual, creative and engaging way. Instagram is the fastest growing of the big social media platforms, with 800 million users more than 25 million active business profiles and two million advertisers. Making an Instagram account is easy, but growing your account to a successful level takes

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5 Ways to Drive Leads and Double Your Profits

Data is the secret sauce to grow your business and dominate your marketplace. As a marketer, the right digital strategy can drive leads, increase profits, and eliminate the competition. But in a crowded marketplace, how do you cut through the noise? Enter Joshua Harris, entrepreneur, master marketer, and member of The Oracles. His company, Agency Growth Secrets, teaches entrepreneurs how to grow highly profitable digital marketing agencies and win their clients unmatched

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How Influencer Marketing Can Become a Powerful Weapon for Brands

Marketers are dedicating more and more time and resources to influencer marketing. In fact, Bloglovin found that 63 percent of the marketers it surveyed had increased their budgets for influencer marketing in 2017. That trend is likely to continue in the coming years. And maybe you’re part of it. But that’s only half the battle. Just increasing your influencer marketing budget doesn’t mean you’re going to yield better results. You need to have an accurate

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How To Effectively Use Hashtags In Social Media Marketing

When done right, using hashtags in social media can be fundamental to generating exposure and audience engagement. Hashtags are an integral part of any social media marketing strategy. They function as a way of labelling your content and help to make that content discoverable to users. When done right, using hashtags in social media can be fundamental to generating exposure and are a great way to generate the right kind

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How to Be a Top Tweeter: 5 Tips That Will Get Your Tweets Noticed

Social media is the perfect platform for promoting your content, building your voice as an authority, and making lasting connections. Twitter lately has been on the rise. It’s had its ups and downs (stock value rising and decreasing), but overall, Twitter is an excellent social media platform for engagement. With 330 million people active on the platform every month, it’s a force to be reckoned with among social platforms. Personally, for me,

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Television is dead. Long live video

Video consumption as we know it is transforming. Columnist Peter   believes smart brands will find opportunities for growth and become more responsive to consumers in this new video age. “Video killed the radio star, video killed the radio star, we can’t rewind we’ve gone too far.” First released in 1979, the famous tune went on to top 16 international music charts. Ironically, when MTV was launched two years later, “Video

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