Let’s talk about how to use hashtags for Instagram that will organically up your game. Using hashtags for Instagram definitely makes your content more discoverable, will help you gain followers, increase likes and engagement. What’s a hashtag? Many people don’t truly understand how hashtags work. Think of hashtags as search “buckets” or categories you are dropping your post into for people to find. For instance, if I’m looking for
Now is the time to double down on Snapchat to reach younger users. Not a day passes without a marketer proclaiming their departure from Snapchat. No one is there. Everyone’s on Instagram Stories. Snapchat is dying. These are just some of the reasons you hear within the marketing community. So, should you leave Snapchat’s 191 million daily active users, many of whom are teenagers exclusive to Snapchat and thus cannot
In 2008, there were 100 million users on Facebook. Fast-forward 10 years, and 2.19 billion active users are on the platform. It’s safe to say that social media has seen ample growth. However, such rapid growth comes with its own set of challenges. From fake news to data breaches and an incredibly crowded marketplace, sometimes it feels like these platforms are simply so big that the companies can’t even control
Limiting your social media listening to Facebook is a mistake. Here’s why you should give Twitter a try. You might think Facebook is the end-all-be-all in brand monitoring. But with tools offered by several companies, there are more reasons now than ever why you shouldn’t skimp on Twitter to understand what your market is saying. One of the most important aspects of business, inside and outside of social media, is
Many companies these days see the benefits of content marketing. But, although content marketing’s popularity (and necessity) continue to increase in the eyes of B2B marketers, 47% of them say they do not measure their content marketing ROI. Of those who don’t measure the returns of their content marketing efforts, 38% reported that “there is no formal justification required” to do so, 38% said they needed an easier way to
Today, brands are playing catch-up on social media. As platforms continue to build features to increase attention, more formats to drive storytelling and analytics to hone in on strategy, brands are often the ones adapting at a much slower pace. Corporate teams know this as well. Instagram, which partners with my company Dovetale, is running brand/agency-specific programming to teach social media managers how to extract value from stories. Snapchat has run private, invite-only events
Employing these strategies will help your business more effectively identify and engage your target audience. As small business owners face stiff odds and ever-increasing competition, seeking effective strategies for ensuring their business success can become a frantic search. Many businesses don’t make it past the four-year mark — in fact, according to SmallBizTrends.com, more than 50% of all businesses fail in their first four years of existence. How, as
Consumer stereotypes would have you believe that millennials are cheap, fickle customers who only make purchases online. If your goal is to market to them, you’re better off not buying into these myths. Pew Research Center considers millennials the generation born betwen 1981 – 1996 They’re highly educated — almost 50 percent have either attended or are currently attending a higher-education institution. Millennials are also an extremely tech-savvy generation, having grown
Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns. But despite the spend, many brands aren’t realizing influencer marketing’s full potential. Here are six things brands should do to ensure that their influencer marketing campaigns are successful. 1. Do due diligence Big Brands are cracking down on influencer fraud and for good reason: as brands have flocked to
Building, supporting and scaling a sustainable business with sound policies is no easy feat, regardless of industry. Some fields may be more competitive than others, and businesses that break the mold have something in common — they look outside their industry for inspiration on best practices. I believe this kind of external benchmarking is key for any company that hopes to not only survive, but flourish, in today’s market. Here’s how business
