If you operate an online business-to-consumer (B2C) operation, it’s imperative that you stay ahead of the key marketing trends. When launching my private aviation digital media company, I had to quickly learn how to create engaging content geared toward the right buying audience: millennials. Baby boomers traditionally lead the business aviation industry. My job is to bridge the gap between these two generations. Based on my marketing experiences, below I’ve

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You just walked in the door from an exhausting day at work. You’re hungry and spent, just wanting to catch your breath for a minute. You grab something to eat and then veg out in front of the TV. Next thing you know, you’ve just binge-watched five episodes of “Jessica Jones.” While that’s OK occasionally — we all need ways to decompress and shut down — this isn’t a healthy

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Are micro-influencers right for your brand? When influencer marketing first emerged, the social media landscape was still highly personal. As late as 2015, Instagram had still not yet globally launched its ad platform, and the notion of “shoppable posts” was still just an idea. Influencers built audiences by posting not just about style, but about their families, friends, homes and everyday lives, which made them feel like peers. Followers could

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Customer journey mapping is a popular tool for visualizing a customer’s experience. These maps provide a visual outline of various interactions that the purchaser has with a brand. It’s become a must for businesses as it allows managers to spot potential problems, going a long way in ensuring that the customer experience is satisfactory and hassle-free. When the customers’ road to conversion is straightforward, they’re more likely to stick with

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To reach new, revenue-generating customers on Facebook, you need to harness the power of Facebook ads. With 2.2 billion monthly active users, it should come as no surprise that major brands and small local businesses alike are trying to use Facebook to reach new customers and improve their financial results. Of course, achieving digital marketing success on Facebook requires much more than simply setting up a page for your business

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It’s easy to become enamored with stories of people who manage to make a successful living through blogging revenue.  After all, what could be better than creating content about something you love and earning money while you do it? Of course, not many bloggers are going to become an overnight success. Many blogs struggle to gain an audience, even when they put out high-quality content. The problem? Well, most new bloggers don’t fully

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When was the last time you were amazed? A few years ago it may have been the first time you used Uber and watched as your car made its way to you. Perhaps it was the first time Netflix recommended a movie that was just what you were looking for at that moment. More recently, it may have been the first time Nest automatically adjusted your home heating when you

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Just when you think you have Google’s search engine optimization (SEO) algorithm figured out, it changes. It’s a never-ending system that started off as nothing more than using select “keywords” and backlinks but has now turned into an elaborate necessity within every marketing strategy. SEO is an ever-changing field, and the only one with all the cards is Google. We know that Google relies on numerous individual ranking signals. As

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Digital marketing is a central part of any business. To thrive in today’s society, you must be able to effectively advertise on online platforms, including social media. Experts are predicting significant changes in the digital marketing world. A recent technological advancement called Blockchain is set to adjust the way digital marketing occurs across all platforms.   What Is Blockchain Technology? Blockchain technology is spreading around different types of industries, including

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