To excel at social media, you must be a social media expert, right? While this is true in some respects, having narrow social media knowledge can also be limiting. A social media-only focus can actually hold back your social media strategy from reaching its full potential. You are building more than a social media presence — you are building a brand. Social media is not an end unto itself. Vanity
Knowing how to optimize your social sites for local searches isn’t just important for your business. Knowing how to optimize your social sites for local searches isn’t just important for your business — it’s becoming critical for survival. Consumers are increasingly likely to have one foot out the door and one hand on their smartphones right at the very moment that they’re most inclined to buy. Whether they’re looking for
If Isaac Newton were a businessman, he might have said the size and significance of your goal brings with it an equal or greater amount of challenges you will have to overcome in order to achieve it. Anyone who’s pursued anything worthwhile in life or business has experienced this truth. People have, over and over, conquered insurmountable odds but we still overlook the most critical resource we need to navigate the gauntlet
As content marketing continues to be an investment for marketing and PR teams, a misconception is emerging. Creating great content is not content marketing. Every brand wants to publish stories that appeal, but that doesn’t mean you’re content marketing. This article is about creating a full-funnel content marketing strategy that addresses every stage of your target buyer’s journey to purchase. By taking advantage of more tools in today’s marketing arsenal, you can
Facebook provides many opportunities to engage your target audience and boost sales. In 2008, Facebook was first ranked as the most used social network on a worldwide basis and still holds that position today in terms of active users. Still, its popularity is waning, especially among teens, but don’t count this social media giant out just yet. Facebook provides many opportunities to engage your target audience and boost sales. Post
Today, nearly every business lives and dies by brand visibility. With over 4 billion people on the planet now being on the internet, a huge part of that visibility is online – on social media, digital publications and email inboxes. However, organic search is the biggest driver of website traffic, with 35% of all visits coming from Google and other search engines (as per a Shareaholic report). Google is a
Looking to start a business? You may want to consider joining the lead generation industry. Most companies rely on a steady flow of leads in order to grow. Industries like insurance, mortgage, home improvement and loans are just a few examples that have a massive demand for leads. Lead generation is part of the digital marketing industry. The U.S. will spend $120 Billion by 2021 on digital marketing. If you
Think ‘Pinterest’ and your mind probably wanders to images of wedding venues, luxury couches and recipe ideas. Although it is a visually powerful platform, it does not traditionally scream ‘post your ad here’ and unlike other social networks it is often considered to be a bit of an outsider. However, with more than 200 million active ‘pinners’ worldwide using the site on a monthly basis perhaps it is not the
Limiting your social media listening to Facebook is a mistake. Here’s why you should give Twitter a try. You might think Facebook is the end-all-be-all in brand monitoring. But with tools offered by several companies, there are more reasons now than ever why you shouldn’t skimp on Twitter to understand what your market is saying. One of the most important aspects of business, inside and outside of social media, is
In one of the quicker and more public about-faces in the tech industry, Facebook announced on June 27 that it would be partially reversing its blanket ban on cryptocurrency ads on its platform. The company was seemingly unable to pass up the million-dollar potential in advertising revenues, so it will allow the sector to market itself again, albeit on a limited basis. The decision, which set a strong tone when
