Social Media Privacy – Who’s Responsible? Facebook’s recent data breach has sparked the question amongst all social media users: Whose responsibility is it to protect my data on social media sites? Much of the tension caused by data breach events stem from a user’s loss of trust. When information that is assumed to be protected by a company or service has been compromised, the finger pointing begins. Businesses feel the
Instagram is, unsurprisingly, the second-most popular mobile social networking platform. After being acquired by number 1 seed Facebook over six years ago, the image-focused application has arguably overtaken Snapchat with its Stories function, introduced addictive new features and partner apps such as Boomerang and—perhaps most telling of all— announced a Beyonce album release. Despite its many pros, Instagram has often lacked the capability to help brands really tell their stories
Unilever CMO, Keith Weed, has been crowned the world’s most influential CMO for the second year in a row, followed by GE’s Linda Boff and Twitter’s Leslie Berland, all key figures driving transformational change within and outside their organisations. Forbes’ World’s Most Influential CMOs of 2018 list show marketing chiefs increasingly turning to social to articulate core business values and share their perspective on cultural issues. Undertaken in partnership with Sprinklr and
Facebook Business Manager takes a lot of the headache out of managing multiple pages, and can help protect your company’s data if you know the tricks. If you have ever managed more than one page or business on Facebook, you know what a headache it can be. Switching between accounts and profiles was tedious, and having your personal account attached to the business page was burdensome. Even if you only
It’s no secret that recruiters scour LinkedIn for potential job candidates. Indeed, your LinkedIn might even be your first point of contact with a recruiter or a potential employer. If you want to become a LinkedIn networking powerhouse, and maybe find your best job, here are some tips and tricks to turn you into a power user. 1. Make sure your profile has a picture, your current position or education,
‘Viral’ has been a buzzword for a while now. I’ve heard this word echo millions of times in agencies, brands and even film studios. Don’t we all wonder, what is it that makes a video go viral? Is it accidental or is there a method to make something go viral? After years of creating, failing, learning and watching online content, here are the 5 factors that I feel can make
PR is often misunderstood, by both individuals and businesses, who don’t necessarily see what the benefits of undertaking public relations activity are, or what they could be. Traditionally, public relations has been the discipline of promoting your product, service, brand or business by using methods of mass communication, such as newspapers or magazines. In the modern era, many people talk about ‘Digital PR’, which again relates to building a presence,
First rule? Always be posting. Second: Be timely. And six more. If you have experience in social media marketing, you know that engaging users is no easy task. The biggest mistake people make when promoting their brand, company or even themselves on social media is thinking that simply posting is enough. However, that’s far from the case. Managing a Facebook, Instagram or Twitter account means having to strategize ways to
If you still think content is more of a supporting act than the star of the show, think again. True, companies have been producing content for decades– everything from brochures, flyers, direct mail, websites, podcasts and videos. And they’re still doing it. But in recent years, the concept of content marketing has been redefined. It’s shifted from being a mere bolt-on to a highly profitable discipline in its own right, complete with
Marketing for franchises is deceptively complicated. A brand must present one unified mission to its customers but also communicate it to communities through far-flung franchisees. It’s a big task, which is why many franchises use marketing agencies that specialize in franchising. “The more we know about a brand, how that brand makes money, and how its franchisees make money, the better we can build campaigns for it,” says Dawn Kane,
