Facebook’s Instagram service is loosening its restraints on video in an attempt to lure younger viewers away from YouTube when they’re looking for something to watch on their smartphones. The expansion announced Wednesday, dubbed IGTV, will increase Instagram’s video time limit from one minute to 10 minutes for most users. Accounts with large audiences will be able to go as long as an hour. Video will be available through Instagram
Launchmetrics has published its fourth annual report on the state of Influencer Marketing in Fashion, Luxury & Cosmetics. The report confirms that influencers have a huge impact on the audience nowadays. Fashion brands have perceived the promotion of new collections via Instagram and other social media as ambiguous experiments. The research demonstrates that social networks are not only a place where users can express themselves but also a large-scale platform for promotion,
The development of easy-to-use website building tools, accessible product manufacturers, and drop shipping providers have made it easier to launch an ecommerce business. However, these developments have also increased the number of choices potential consumers can make. Also, new ways to launch e-commerce businesses challenge how a company may enter the market. Here are a few issues you may face when entering the ecommerce space and the best ways to overcome
For most small- and medium-sized B2B companies, word of mouth is key to new opportunity. Our good reputation precedes us. We depend on introductions to build our network, our pipeline and our sales. We network, attend appropriate trade shows and seminars, and “build relationships.” But do we ask? Are we proactive or reactive, waiting for those organic behind-the-scene introductions? Too many salespeople are social sellers in the sense they want people
The Los Angeles Football Club was the first case of the integration in action. Move over Ticketmaster and StubHub, Snapchat is taking a page out of your playbook. Per TechCrunch, the ephemeral messaging app has tapped SeatGeek for an integration that allows users to buy game and concert tickets from teams and musicians within the platform. The news comes on the heels of reports that the company is preparing to launch
When working with a client to create a digital marketing strategy, the first thing to think about is what they want and expect to receive from you. For us, it is about providing customers one thing: the right direction to reach digital marketing excellence. As an agency, we don’t just think about our customers — we have to think about our customers’ customers. Achieving digital marketing excellence means being able to reach
TORONTO, ON / ACCESSWIRE / June 13, 2018 / Social media advertising is a multi-billion-dollar industry. In fact, Google has estimated that by 2018, North American ad spending on social media will exceed $US 72 Billion per annum, and account for over one-third of all advertising expenditures. Consumers trust their peers more so than they do traditional advertising. Brands want to deliver their message to the right audience. The BrandFIT platform
When you stop and think about it, the concept of digital marketing as it exists today is pretty incredible. Less than a few decades ago, your marketing efforts as a small business were limited to a radio or television spot, assuming you could afford it. Fast forward to today and every business on the planet has the chance to speak its mind and be heard by millions, which is great
Across marketing, there has been a worldwide rush to access and act on data to drive faster sales growth. Marketers are taking greater control of data and analytics to power more efficacious marketing programs. You can see this megatrend across many marketing channels. In global regions including the United States, the CMO often controls more of a company’s technology budget than the CTO. Decoupling Technology From Execution While partner marketing management is
Opinion: It will elevate all your other efforts and improve your ROI by a hefty margin While social media is a solid path for expanding and deepening brand awareness, it’s unlikely to be your company’s only marketing strategy. Other avenues—from content marketing to corporate events to traditional tactics—can take up significant portions of your advertising budget. A 2016-2017 study from Gartner illustrates that the average company spends 12 percent
