TORONTO, June 5, 2018 – BrandFIT increases its product offering and has introduced a customer journey mapping service to help businesses attract and retain loyal customers. Customer journey mapping is the visual representation of every experience your consumers have with your business. In an increased digital environment, businesses must tap into consumer’s mindset and gain insight into consumer pain points to be successful. This will enable businesses to modify their practices and

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Trending Topics will officially disappear Thursday, June 7 in lieu of “future news experiences.” According to an official Facebook blog post, the company is removing its Trending Topics section after a four-year run. “We introduced Trending in 2014 as a way to help people discover news topics that were popular across the Facebook community. However, it was only available in five countries and accounted for less than 1.5% of clicks to

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As the saying goes, “Build it, and they will come.” However, because so many people are building things, it’s not that easy anymore. When building your startup, you need to go where your audience members are and engage with them in order to grow. Today, the place to go with your marketing strategy is social media platforms like Facebook, Twitter, Instagram, Snapchat and more. These social channels can match up

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Once upon a time, the only online presence a startup needed to worry about was a website. Not long after, a Facebook business page became another virtual necessity. Next came Twitter, where news is so often reported — and even made —before anywhere else. And there’s more: Nowadays, if you’re a business that relies on visual branding, an Instagram account is a must. Moreover, if your customers are B2B, LinkedIn is a platform

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With about 500 million daily active users on its platform, Instagram has become one of the indispensable marketing tools for small business owners. However, organic reach is increasingly difficult to achieve with the platform’s algorithmic-based feed. So, how do you compete against louder, bigger brands and deliver content to your target audience? The answer:  use effective hashtags. Aside from photos, hashtags are another key element to using Instagram. They organize content to

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Creating a B2B content marketing strategy to target businesses is much more different than creating a B2C content strategy. One involves creating content to target the decision-makers of companies and the other involves targeting broad audiences. Even though as many as 82 percent of B2B marketers in one survey, said they employed “content marketing” as a strategy, failing to understand the difference between B2B and B2C content marketing is an important reason why

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BrandFIT is proud to join Ad Standards Canada (ASC) – the national independent advertising industry self-regulatory body – as we thrive to help strengthen public perception of the advertising industry. “At BrandFIT, we are committed to the integrity of the advertising profession,” says Maher Jaber, CEO, BrandFIT. “We believe in gaining and maintaining public confidence, and therefore pleased to join 220 businesses who share the goal of encouraging responsible advertising

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How can I do Social Media Marketing? Social media helps grow your business because it’s a super efficient way to bring potential customers in at the top of your marketing funnel, and it’s also a great way to keep them engaged, and keep your brand top of mind. Start by doing the basics well. Build a strong foundation by showing up and really engaging with your followers. In the early

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When it comes to content marketing, we marketers are naturally results-oriented. We hit publish and immediately hope to see the views and downloads skyrocket. But the reality is that most content doesn’t drive results right away. But does that mean we should give up and move onto something new? No, we need to have patience to build the right foundation. Trust me, it will pay off. I typically promote content for at least four

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Facebook is the most popular social media platform used by businesses. Facebook Pages help your brand or business promote and share its value-add and to assist in customer support. Facebook remains the primary platform for most Americans. Two-thirds of U.S. adults now report that they are Facebook users and 74 percent of Facebook users say they visit the site daily. Despite the recent criticism of Facebook’s data privacy practices, both daily and monthly

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