Think influencer marketing is only for B2C brands? Contributor Michael Brito explains how the principles of this highly effective technique can be applied to B2B markets. Total brand spending on influencer marketing was $81 billion in 2016 and is projected to reach $101 billion by 2020, according to a 2017 study from the Association of National Advertisers and PQ Media. It’s not stated how much of that investment will come
Everyone gets stuck writing captions, especially when you’re trying to make your social media posts engaging, prompting reaction. In this post, I’ll share a few tips on how you can create social media captions that’ll get your audience talking to you. 1. Create Captions With Intention When creating your social media post captions, think about what the intention behind the post is. Are you trying to connect with your audience? Do you want
It’s hard to talk about marketing these days without talking about influencers. A recent ANA survey revealed three-quarters of national advertisers now leverage influencer marketing, and 43% are planning to increase their spending on category in the next 12 months. The word “influencer” is everywhere, tossed around by media agencies, marketing strategists and brands so much in the past several years that it has nearly lost all meaning. The creator community, however, by-and-large
If you’re selling a single product or making a single offer, you need to learn to craft a hard-working sales-generating page. Find out more. Sales-generating landing pages, also known as sales pages, online sales letters, or microsites, are usually single-page websites dedicated to selling one product—typically a product that’s suited for ecommerce, meaning customers can directly order it from the page using their credit card or PayPal. I have a sales
Using an influencer is by far one of the most exciting, affordable and effective marketing methods. There are many marketing tactics available at your disposal that it can be incredibly difficult to know where to begin. Especially, when it comes to deciding the best one for your business. However, at the core of marketing, you’ll always find social media. And it should be your first stop when you’re looking for
If you’re the sort who can dismantle a toaster and put it together again, consider a future making instructional videos. My back porch fell down. And I don’t mean a little. It completely collapsed. It happened during one of our Pennsylvania winter nor’easters. These are brutal storms that sweep down along the coast and drop between 6 and 36 inches of snow in a single shot. The result of snow
When we think about SEO, we think about keywords. After all, keywords help guide everything from on-page strategy to blog creation and can even play a role in link building. Keywords really are the foundation of a sound SEO program. However, keywords can be deceptive. Keyword research seems like it should be an easy task but taking the time to understand each word or phrase actually requires quite a bit of work
Ever feel like you want to get started with, or ramp up your influencer marketing efforts, but you’re not sure how to get started? You’re not alone, and that’s where this post comes in – by the time you’re done reading this, you’ll have a much clearer vision of how to power your influencer marketing. With consumers putting less trust into information being communicated from brands themselves, influencer marketing has quickly
The trick, with Facebook ads, is to make sure that you’re targeting the right kind of audience with the right kind of offers. Facebook sees over 1.4 billion active users a day, with Mark Zuckerberg himself reporting that users spend approximately 50 minutes a day scrolling through Facebook’s suite of apps (Facebook, Messenger and Instagram). That’s a lot of people. However, just because people are online and might see your business page doesn’t
Still singing your own praises? Then you’re out of tune with three-quarters of modern buyers. Brands that spend most of their time pushing out traditional advertising risk coming across as nothing more than just the stereotypical used-car salesperson. Society has always had a healthy distrust of selling, but viewers are now downright hostile toward the concept. Yet they’re still buying — in droves — thanks to the reverse-selling approach of influencer marketing.
