People aren’t interested in logos, but they will stop what they are doing to hear a good story. In 2013, Google ran a promotional campaign in India using a clever ad. Google tells the story of two friends who’ve been separated as a result of the India-Pakistan partition and then brought back together after six decades, thanks to Google Search. The beautiful and emotional story being told in this video
JiffPom (@JiffPom) is proudly (I imagine) sitting atop a throne of 8.5 million Instagram followers. He’s also a dog. To put this in perspective, an “Insta-famous” dog has more followers than Apple, Amazon, and Microsoft combined. If every major soda brand combined their Instagram follower counts, JiffPom would still beat them by over 3 million. Google? Beat. Samsung and Facebook? Don’t make JiffPom bark. These are some of the top
Martha Stewart and panelists talk about the role of social media in an influencer’s life and why authenticity is a necessity. Who better to stir up the SMWNYC crowd with a tasty discussion of influencer authenticity than Martha Stewart, the ultimate food and lifestyle tastemaker. Influencer marketing has evolved from a burgeoning, nice-to-have marketing tactic into a must-have strategy for brands. SMNYC invited Stewart and a panel of social media
Develop a multichannel social media strategy that clearly articulates your brand voice, uses a mix of paid and organic means, and brings delight to followers. Despite recent criticism among business and political commentators, social media networks remain some of the most important and unifying internet platforms. More than 2.5 billion people use social media networks, and that number is expected to grow in the coming years. Marketers must rely on more than just hashtags
If you’re trying to nudge your prospects to turn them into customers, these seven ideas can help. Conversion email marketing funnels are created to motivate recipients to make a purchase or complete another action right now. Sending highly targeted, personalized messages is essential to your success when it comes to conversion email marketing funnels. Make sure the actions you want recipients to take are extremely relevant and specific. In other
Here’s how you can get the most bang for your buck when you’re putting together your next targeted campaign. Mark Zuckerberg forever changed the face of advertising. When Facebook came on the scene, marketers and advertisers gained access to a veritable treasure trove of customer data they’d never had. With Facebook ads, you can find the audience that you want to reach in a way that’s almost impossible with other media.
Remember the ‘4 P’s’ For brands, much of the discussion on influencer marketing revolves around how to successfully partner with influencers and create authentic engagement, starting a conversation about their product or service. Too often, however, the conversation is focused on only one part of marketing—promotion. Although promotion may be the easiest part of the marketing equation to understand, there are many other ways to integrate influencer marketing strategies into
Costly missteps can break your business. Do your bottom line (and your customers) a favor by conducting a quick audit of your marketing strategy. The marketing landscape is more diverse than ever before, with marketing strategies spanning multiple channels. To stay relevant, you must conduct marketing audits from time to time. With so many tasks to execute, you might be walking a fine line and making a few (or several) blunders. At Betaout,
Follow these steps to transform your public relations efforts into a viral sensation. The biggest problem entrepreneurs have with PR is that they assume PR is the endgame. Whether it’s a feature on Entrepreneur.com, a TV appearance or a podcast interview, entrepreneurs trick themselves into thinking this alone will drive huge amounts of traffic. On occasion it will, but in the same way you cannot presume you’ll win the lottery, you can’t
If your marketing well has run dry, try these basic ideas — they still work like a charm to bring in more site visitors. Never depend on only one or two channels when driving web traffic to your site. Justin Bridegan of MarketingSherpa writes: “It’s always best to have a variety of traffic sources. This minimizes the risk of your website being decimated if your main traffic source dries up.”
