For instance, do you know the difference between upselling and cross-selling? To succeed, a business-to-business (B2B) company needs a lot of sales leads. You will find it difficult to promote your business and services effectively if you’re lacking a solid list of prospects. Sure, you may get lucky and convert a few random prospects into paying customers, but that isn’t a sustainable business model for long-term success. Instead, get to work
Giving organizations real-time insight into customer sentiment. In 2013 Twitter launched its Trending feature — a list of algorithmically-determined popular hashtags. Facebook rapidly followed suit, and since then the trending feature has become a staple of the social media experience. But trending algorithms have use cases that extend far beyond learning about Beyonce’s twins — from detecting earthquakes and security threats, to identifying real-time trends in customer support queries. Here’s how to apply trending algorithms
Instagram, the photo- and video-sharing platform, is undoubtedly the hottest social media outlet on the market right now. In fact, it’s doubled its user base in just two short years, to 800 million, 500 million of whom are daily users. Reports consistently show that Instagram has the most engaged community on the internet: The platform’s posts receive more engagement than any other social network out there — 84 times more than Twitter, 54 times more than Pinterest and
Influencer marketing is the opportunity to have an influencer, someone with authority, market you. The influencer promotes your brand, increases your exposure to their audience, and ultimately helps you sell more products (or gain new customers). The promotion by an influencer is created either entirely by them or with your help, and the content can be in the form of a: Social media post Blog post Video Case study Testimonial
Consumer disenchantment with social media advertising is the problem. How are you going to fix it? Facebook recently announced it would prioritize posts from friends and family over those from publishers. The implication? An already diminished organic reach will decline even further. The only solution left for serious marketers may just be paid ads. But ads are not going to magically enchant your audience. In fact, consumer disenchantment with social media advertising is not peculiar to Facebook
Cross-posting content on social media is a simple way to save time – you take one piece of content and post it to all your social channels at once. It seems like it should be easy peasy, but it’s a practice that can go very wrong, and can make your accounts look like a mess. In this post, I’ll go over how you can utilize cross-posting on social media the
Alexa, why do I need a chatbot? By the year 2020, we will be having more conversations with bots than our spouse and 80 percent of brands will use chatbots for customer-centric interactions. This includes B2B brands. Feeling lost? If you have not added a chatbot strategy in your marketing plan, the time is now. Why Are Chatbots a Big Deal? By definition, a chatbot is a computer program designed to simulate a conversation with
Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you this year. What got you to this point won’t get you to where you want to be, and your job as an entrepreneur is to keep up with this change. The leads you bring in and the customers you attract are the lifeblood of your business,
To recruit top talent, focus on branding. It’s not just your recruiters who get the talent to join — it’s your brand, too. The recruiter has their work cut out for them, sure, but ultimately it’s your brand story that informs prospects of what kind of company you are. You need to convey the best aspects of your company via a cohesive brand narrative that communicates what your company stands
There are 1.2 million subreddit communities. Is your company’s one of them? The breadth and influence of the website Reddit can’t be overstated. In February 2018, it was the sixth most visited site in the world and the fourth most visited site in the United States. In December 2017, it boasted 1.7 billion unique website visitors. Its 1.2 million subreddit communities cover everything from cult tv shows to astrophysics to politics to cute baby animals.
