Audience segmentation is one of the greatest tools in a marketer’s arsenal. In traditional marketing settings like direct mail or radio spot placement, narrowing your message to only the most relevant audience can instantly double the effectiveness of your ad (and therefore increase the ROI of your campaign). Even some digital marketing strategies, like email marketing, offer convenient ways to isolate segments of your audience and increase the targeting of your

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Entrepreneurs can empower their followers to take back control and then create a multi-platform internet presence, so it never happens again. By now you’ve probably heard the news: Facebook changed its algorithm, seriously curtailing organic reach for brands and businesses. Cue the freak-out among social media managers, entrepreneurs, startups, big brands and small-business owners alike. If you’re wondering whether this is all just noise, it’s not. No matter what level

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There is no denying it: the power of influencers is very real. With the ever-changing landscape of social media, it can be stressful keeping up. Your B2C business will suffer if you can’t adapt. Though simmering for the last two years, many companies are now seeing the many ways that influencers will be their best tool for marketing in 2018. How could influencer marketing trends for 2018 bolster your B2C business? Is

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Let’s face it: the real-time nature of social media is shaking up the role of the content marketer. With 4.75 billion pieces of content shared daily on Facebook, 500 million tweets per day, and 95 million photos and videos shared via Instagram every day, harnessing the sheer amount of social data and insights can be daunting. Marketers need to pay attention to the digital signals that consumers send across social platforms in order to deliver more

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There are many compelling benefits of PPC advertising. Whether you’re trying to convince your boss or a client about the value of Google AdWords (or Bing Ads), there’s a powerful case to be made. For starters, PPC: Offers quick entry. Results are easy to measurable and track. Works well with other marketing channels. Provides a wealth of useful data PPC can have a major – and positive – impact on most businesses and brands. If

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Artificial intelligence (AI) is one of the current “it” terms in marketing. Every marketer is thinking about how to best use it and every technology provider is trying to push offerings that infuse it. And all for good reason. While AI might be the hot ticket item everyone is clamoring to understand and use, it is neither a fad nor going away anytime soon. According to a survey from PwC,

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With the new Facebook algorithm changes, everyone is rushing to learn about influencers, and for good reason. According to a consumer survey, 54% of women have made a purchase after they saw an influencer posting about it. Forty-five percent of women in the survey have even started following a brand that an influencer has created a sponsored post about. And a study by Google showed that 70% of teenage YouTube audiences are influenced more by YouTubers than by

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Instagram is ideal for brands but making your profile the best it can be requires patience and lots of tweaking. In 2017, Instagram added an additional 100 million users to their platform and there are no signs of slowed growth in 2018. There is a reason Instagram is growing at an incredible clip. The average person turns to Instagram to access remarkable photos and videos produced by friends, influencers and brands. Companies rely on

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Consumer communities built by Blockchain businesses can give novice consumers the resources they need. to connect to those already familiar with the product and concept. The blockchain world is, or at least once was, inherently exclusive. The reason is that, since blockchain’s inception,  entrepreneurs, investors and consumers outside the development community  have struggled to fully grasp just how big the prospect of a blockchain world is. Chalk that struggle up to the

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Establishing an effective social media strategy for your brand or business can be overwhelming, but you can simplify and improve your process by focusing on the key elements, and keeping them front of mind as you go about implementing your strategy. In this post, we’ll go over seven key elements you need to consider to ensure you’re keeping your social media strategy aligned with your broader business goals. Without that

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