Are you looking for ways to broaden your social media marketing scope in 2018, or to offset potential traffic declines caused by Facebook’s algorithm shifts? If so, Pinterest could be the platform for you – in this post, we’re going to look at some of key benefits of the visual-focused platform, and how some unexpected brands are using Pins to great effect. What’s the Skinny on Pinterest? Well, for one
More micro-influencers, bigger budgets and attention to tracking will be the trends moving forward. Influencer marketing has expanded exponentially over the past several years — it’s now four times its size just two years ago. As such, the industry has evolved from a promising marketing tactic to an essential part of many marketing budgets; today, it’s a leading priority for huge conglomerates and startups and small businesses alike. Significantly, the success of influencer marketing
Keep it short, get to the point and consider the vertical format. Remember when BuzzFeed launched those masterfully produced Tasty videos, to the tune of millions of viewers? They created insatiable social media fodder and continue to dominate Facebook feeds all over the world, empowering viewers to make something awesome for dinner. The other side effect? Marketers everywhere will forever try to recreate the style that makes the perfect case study for
So you’re looking for simple ways to build a bigger following on social media, or maybe you’re looking for a way to collect user-generated content (UGC) to use for marketing. Either way, a UGC hashtag contest may be just what the CMO ordered. User-generated content hashtag contests are really popular at the moment – and for good reason. They’re easy to run, tend to get shared a lot and can be easier
Increase the ROI of your social campaigns by thinking local. From sponsored content on Facebook and Instagram to curated Stories on Snapchat, social media advertising is growing and infiltrating almost every virtual corner of smart devices. According to Invesp, total social ad revenue is expected to reach $15 billion this year, and more than one-half of that total involves mobile social media advertising, with geotargeting fueling its growth. Facebook understands the revenue opportunity of its
I know what you’re thinking – is there really a way to easily use Instagram for business, and can you really capture leads on Instagram? The answer to both questions is a resounding, yes. How? By running an Instagram promotion or contest. If your next question is: Are there tools that’ll make it easy to collect and manage leads on Instagram? The answer to that one is yes, too. Bottom line:
Obviously says it’s about the quality, not quantity of followers Influencers, they’re just like us—or at least that’s the message they’re trying to convey to the average person who lacks thousands or even hundreds of followers. But influencer marketing remains elusive to brands who still haven’t definitively determined whether working with influencers actually yields tangible results. That’s the problem influencer marketing company Obvious.ly tries to resolve with brands. Cunard Line,
Research says, Yes! Moreover, which platform users prefer indicates how much they will spend. Towards the end of last year, two of Facebook’s social scientists acknowledged in a blog post that passive consumption of content on the platform can affect a user’s mood and mental health. The authors, director of research David Ginsberg and Moira Burke, a research scientist, say that recent research blaming social media for an increase in alienation, depression and
Word-of-mouth has always been a successful form of marketing. When it comes to spreading this word on social media, influencer marketing is one of the most effective methods. A recent Tomoson study reveals that businesses are earning $6.50 for every $1 they invest in influencer marketing. The top 13 percent of businesses make more than $20 for each dollar spent on influencer marketing. However, given recent trends and changes, brands might need to
When it comes to YouTube ads, you should create ads that are helpful and useful so that even if viewers don’t follow you any further online, at least they’ve had a positive experience with your brand. This strategy helps foster a good relationship between the brand and the viewer, and means you won’t annoy your viewers with a pushy sales message. It’s important to focus on one core idea in
