Video consumption as we know it is transforming. Columnist Peter believes smart brands will find opportunities for growth and become more responsive to consumers in this new video age. “Video killed the radio star, video killed the radio star, we can’t rewind we’ve gone too far.” First released in 1979, the famous tune went on to top 16 international music charts. Ironically, when MTV was launched two years later, “Video
Once again, Mark Zuckerberg shook up the world last week when he announced Facebook will change its algorithm to promote more personal content rather than news. Soon after my inbox was flooded with headlines like: “Facebook Shares Fall”, “Facebook Is Changing” “Zuckerburg’s Net Worth Has Just Taken A 2.9 Billion Dollar Hit.” Since obsessing about Zuckerburg’s net worth has never yielded positive results for me, I instead called over our
While much of the focus has been on Facebook and Instagram, LinkedIn has been silently growing their user base to more than 500 million users.What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently
The giants of the social media sphere melded their technology with the way we live and how we pursue what we value most. Over the last decade, social media platforms have taken the world by storm. Facebook now boasts over 2 billion monthly active users. Instagram sits at 800 million active users. Snapchat has about 180 million daily active users, who send a total of 3.5 billion snaps each day. Some pessimistic observers question the legitimacy of these
If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers. When we talk about search engine optimization, most people think of Google. However, when we think of it from a content marketing perspective, there are three search engines. Content comes in many forms — written, audio, image and video — and because of this,
Influencer marketing has expanded exponentially over the past two years. We’ve seen the industry go from a rising marketing tactic to an essential part of most marketing budgets. Brands and marketers have recently grasped how Influencer marketing is helping their bottom line and continuing to implement additional campaigns. In fact, Activate by Bloglovin’s research has found that 67 percent of marketers think influencer marketing campaigns helped them reach a more targeted audience, thus
Embracing consistency and effective frequency. Most brand experiences will be delivered through AI by 2025. The only question is whether your brand will still exist. Some perspective: When Ray Kroc walked into the McDonald brothers’ restaurant in 1954, he was taken aback with the efficiency and replicability of the facility. That evening, “visions of McDonald’s restaurants dotting crossroads all over the country paraded through [his] brain.” McDonald’s lore never mentions
Sometimes, the key to increasing ROI is not to expand your targeting, but to refine it. Columnist Kristopher Jones shares a case study where hyper-targeted advertising based on detailed customer personas produced award-winning results. Paid advertising on social media platforms like Facebook and Instagram allows you leverage your existing customer data (emails, names, addresses) to create highly targeted campaigns that focus on getting your existing customers to buy more, more
The giants of the social media sphere melded their technology with the way we live and how we pursue what we value most. Over the last decade, social media platforms have taken the world by storm. Facebook now boasts over 2 billion monthly active users. Instagram sits at 800 million active users. Snapchat has about 180 million daily active users, who send a total of 3.5 billion snaps each day. Some pessimistic observers question the legitimacy of these
The new Mobile Accessory Kit will make it easy for developers to integrate Alexa into products like headphones, fitness trackers, smartwatches and more. Amazon has just unleashed the Alexa Mobile Accessory Kit, which will allow developers to integrate the highly popular voice assistant with portable wearable technologies spanning headphones, smartwatches, fitness trackers, and more. The move hints at Amazon’s vision to expand the use-cases for Alexa outside of the home
