Opinion: Businesses that identify intent to buy gain significant competitive advantages Remember the good old days, when social media marketing was largely a creative discipline, when you could post something clever and your following would notice? You probably scrolled through your performance metrics here and there, but mostly to see which items were most worthy of reposting or iterating—nothing too complicated there. A lot has changed in these dynamics over

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More brands are using a new form of marketing – influencer marketing – in their marketing strategy. Learn more about influencer marketing and how to take advantage of it. During 2017, companies spent more than $1 billion dollars on influencer marketing. It is safe to say that these investments will increase in 2018 as well. Businesses should no longer ignore influencer marketing; it’s not just another social media marketing infatuation.

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Every social media campaign these days has one mandate by the client – it should go viral. The enormous consumption of social media platforms has resulted in the rise of digital marketing agencies that ensure the virality of the product, while promising maximum reach. For all start-ups, new media is one aspect they cannot ignore. Every entrepreneur is not just out there on social media, tweeting and posting their beliefs,

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Bitcoin has changed the way millions of people around the world think about money, and many have written about the idea that bitcoin can work as money as long as there is a sort of belief or shared hallucination around the use of the digital asset — sort of how Tinkerbell only exists in the world of Peter Pan if people believe in her. The relative success of Bitcoin in

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EXCLUSIVE: Snapchat Developing “Stories Everywhere” to Push Content Outside the App and Grow Users Snapchat is developing a new product called “Stories Everywhere” with a goal of making Snapchat Stories available outside the app for the first time and kick-starting the app’s stagnant user growth, Cheddar has learned from a person familiar with the matter. To lead the effort, Snapchat’s parent company, Snap Inc., has hired Rahul Chopra, the former

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2017 was the year the industry got its much-needed wake-up call. The question now isn’t whether marketers can fix a broken system but how they’ll make it better. Polish must be applied to brands’ strategies in 2018 — with a loss of growth likely where it’s not — guided by a demand for high-quality experiences that are delivered on both a global and local scale and that leverage new technologies and data

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Philanthropy and the pursuit of “a good cause” has long been part of the fabric of being a celebrity. Hollywood has for years been outspoken on subjects ranging from the environment to gender and race equality, eradication of disease and helping the less fortunate. Only a couple of decades ago, however, philanthropy was reserved for only the sturdiest of stars. The bandwagon of environmentalism with its onset of celebrity proponents

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As the year draws to a close, Return asks its senior team to reflect on 2017 and offer predictions for 2018. Topics raised include programmatic and shoppable video, voice search, and shifts in online search and targeting… Guy Levine, founder and chief executive AI and big data will continue to be on the agenda for 2018, however the gulf will widen between the companies who know how to use it and those

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Opinion: The need for a channel-agnostic platform with comprehensive analytics will only grow If knowing your customer is the first step in running a successful enterprise, then know this: Whatever business you are in, your customer is mobile and chatting with friends and colleagues all day using messaging applications. Over time, your customer will expect to find out about deals and make purchases without having to leave those apps. Business-to-consumer

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Whether or not you’re surprised by the recent news that Russia interfered in the U.S. presidential election via social media, there is one key point to this all: Social isn’t just “social” anymore. Russian purchases of controversial social posts targeted 126 million Facebook users. They also pushed over 131,000 Twitter messages and uploaded more than 1,000 YouTube videos. Executives from Facebook, Google and Twitter have spelled out their defense via congressional testimony

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